{"id":779,"date":"2025-10-18T01:26:31","date_gmt":"2025-10-18T01:26:31","guid":{"rendered":"https:\/\/platforms.worldpay.com\/en\/?post_type=ebook&#038;p=779"},"modified":"2025-10-22T05:41:48","modified_gmt":"2025-10-22T05:41:48","slug":"complete-guide-to-embedded-payments","status":"publish","type":"ebook","link":"https:\/\/platforms.worldpay.com\/en\/resources\/ebook\/complete-guide-to-embedded-payments\/","title":{"rendered":"Complete Guide to Embedded Payments"},"content":{"rendered":"\n<div class=\"wp-block-custom-container bg-transparent mt-0 mb-0 pt-12 pb-12\"><div class=\"container\"><div class=\"columns-block max-w-2000\" id=\"columns-block_68a2c8d230610217b5fa9548f6511e7c\">\n    <div class=\"flex flex-wrap columns-block-container -mx-5 -mt-12 justify-start\">\n<div class=\"column-block flex flex-col mt-12 px-5  w-full md:w-full lg:w-1\/2 xl:w-1\/2\"\n    id=\"column-block_c8048a20062d9ad6744507eeb59a0341\" >\n    <div class=\"flex flex-col flex-grow rounded-xl relative p-8 bg-transparent items-start justify-start\">\n\n<h2 class=\"wp-block-heading mb-0\" id=\"h-why-choose-embedded-payments\">Why Choose Embedded Payments?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>According to venture capital firm Andreessen Horowitz, by adding financial services like payments alongside a software company\u2019s core software product, vertical SaaS businesses can increase revenue per customer by 2-5x*.<\/li>\n\n\n\n<li>Adding payments also helps grow revenue per customer, and makes your product stickier. The result? Lower cost of customer acquisition, while increasing the lifetime value (LTV).<\/li>\n\n\n\n<li>In fact, the potential for payments to increase LTV means that companies like yourself can offer your SaaS product for less \u2014 or even for free \u2014 to attract customers who may be reluctant to go online, and even introduce additional fintech products for greater monetisation.<\/li>\n<\/ul>\n\n\n\n<p><em>*Source: Fintech Scales Vertical SaaS<\/em><\/p>\n\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-custom-container bg-transparent mt-0 mb-0 pt-12 pb-12\" style=\"background-image:url(https:\/\/platforms.worldpay.com\/wp-content\/uploads\/2025\/01\/Mask-group.png);background-size:cover\"><div class=\"container\"><div class=\"columns-block max-w-2000\" id=\"columns-block_004a8933d447e4647ba35ec151804253\">\n    <div class=\"flex flex-wrap columns-block-container -mx-5 -mt-12 justify-center\">\n<div class=\"column-block flex flex-col mt-12 px-5  w-full md:w-2\/3 lg:w-2\/3 xl:w-4\/5\"\n    id=\"column-block_e75cb9bcc390f19ef4ea7f77d15dfe6e\" >\n    <div class=\"flex flex-col flex-grow rounded-xl relative  bg-transparent items-start justify-center\">\n\n<h4 class=\"wp-block-heading has-white-color has-text-color has-link-color has-h-3-font-size mb-0 wp-elements-1ecdb5a7df4e0c8e83b05941b739df1e\" id=\"h-download-the-complete-guide-to-embedded-payments\">Download the complete guide to Embedded Payments<\/h4>\n\n<\/div>\n<\/div>\n\n\n<div class=\"column-block flex flex-col mt-12 px-5  w-full md:w-1\/3 lg:w-1\/3 xl:w-1\/5\"\n    id=\"column-block_92bcdccce1a776a109e9b6b418712bbe\" >\n    <div class=\"flex flex-col flex-grow rounded-xl relative  bg-transparent items-start justify-center\">\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-outline has-lg-font-size is-style-outline--1\"><a class=\"wp-block-button__link has-white-color has-blue-default-background-color has-text-color has-background has-link-color wp-element-button\" href=\"#\">Download now<\/a><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-custom-container bg-transparent mt-12 mb-0 pt-12 pb-24\" style=\"background-image:url(\/wp-content\/uploads\/2025\/01\/cards-bg2.png);background-size:cover\"><div class=\"container\">\n<h2 class=\"wp-block-heading mb-0\" id=\"h-explore-more-ebooks\">Explore more eBooks<\/h2>\n\n\n<div class=\"related-blogs-block -mx-4 first:mt-0 mt-10\" id=\"related-blogs-block_c7103202fc6321d600100088f82d93dd\">\n        <div class=\"swiper related-blogs-swiper\">\n            <div class=\"swiper-wrapper\">\n                                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                        <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            Blog post<\/p>\n                <h5>Why\u00a0embedded payments are transforming the healthcare experience<\/h5>\n            <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay.com\/en\/blog\/why-embedded-payments-are-transforming-the-healthcare-experience\/\">Read now<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                        <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            Blog post<\/p>\n                <h5>How to grow your field service platform&#039;s revenue up to 3x with payments<\/h5>\n            <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay.com\/en\/blog\/grow-your-field-service-platforms\/\">Read now<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                        <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            Blog post<\/p>\n                <h5>The in\u2011person payments opportunity: How card\u2011present payments boost SaaS revenue<\/h5>\n            <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay.com\/en\/blog\/the-in-person-payments-opportunity\/\">Read now<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n         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But for SaaS platforms and\u00a0their\u00a0merchants,\u00a0the real\u00a0margin\u00a0killer\u00a0is the old\u2011fashioned banknote, quietly draining profits through fees, labour,\u00a0insurance\u00a0and lost opportunity.\u00a0\u00a0<\/p>\n        <\/div>\n        <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay.com\/en\/blog\/why-cash-is-the-silent-margin-eroder\/\">Read now<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                        <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            Blog post<\/p>\n                <h5>Why scalable platforms need smarter Direct Debit solutions<\/h5>\n            <div class=\"mt-auto\">\n        <a class=\"mt-10 btn 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<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","topic":[25],"class_list":["post-779","ebook","type-ebook","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Complete Guide to Embedded Payments | Worldpay for Platforms<\/title>\n<meta name=\"description\" content=\"Understanding Embedded Payments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/platforms.worldpay.com\/en\/resources\/ebook\/complete-guide-to-embedded-payments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Complete Guide to Embedded Payments\" 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