{"id":1622,"date":"2025-11-06T01:41:55","date_gmt":"2025-11-06T01:41:55","guid":{"rendered":"https:\/\/platforms.worldpay.com\/en\/?post_type=podcast&#038;p=1622"},"modified":"2025-11-06T06:28:55","modified_gmt":"2025-11-06T06:28:55","slug":"how-to-create-your-software-companys-payments-roadmap","status":"publish","type":"podcast","link":"https:\/\/platforms.worldpay.com\/en\/resources\/podcast\/how-to-create-your-software-companys-payments-roadmap\/","title":{"rendered":"How to create your software company\u2019s payments roadmap | Episode 28"},"content":{"rendered":"<section class=\"blog-contents-block py-12 lg:py-24\" x-data=\"blogContents('', [])\">\n    <div class=\"container relative\">\n        <div class=\"flex flex-wrap -mt-8 lg:-mx-4\">\n            <div class=\"order-1 w-full mt-8 lg:px-4 lg:flex-1 lg:order-0\">\n                <div class=\"acf-innerblocks-container\">\n<div class=\"buzzsprout-block\" id=\"buzzsprout-block_25463d1b1065e617c1b8f81e2434823f\">\n        <iframe loading=\"lazy\" src=\"https:\/\/www.buzzsprout.com\/1753307\/episodes\/13831358-episode-28-how-to-create-your-software-company-s-payments-roadmap?client_source=small_player&amp;amp;iframe=true&amp;amp;referrer=https:\/\/www.buzzsprout.com\/1753307\/13831358-episode-28-how-to-create-your-software-company-s-payments-roadmap.js?container_id=buzzsprout-player-481823577&amp;amp;player=small\" title=\"\" width=\"100%\" height=\"200\" frameborder=\"0\"\n            scrolling=\"no\"><\/iframe>\n    <\/div>\n\n\n\n<div class=\"wp-block-custom-container bg-purple-200 mt-4 mb-0 pt-4 pb-4\"><div class=\"container\"><div class=\"columns-block max-w-2000\" id=\"columns-block_e203811d16dfe1514dd1f62219ff755d\">\n    <div class=\"flex flex-wrap columns-block-container -mx-5 -mt-12 justify-start\">\n<div class=\"column-block flex flex-col mt-12 px-5  w-full md:w-1\/3 lg:w-1\/3 xl:w-1\/3\"\n    id=\"column-block_41e779028e719e5737f39ccd6085dc5d\" >\n    <div class=\"flex flex-col flex-grow rounded-xl relative  bg-transparent items-center justify-center\">\n\n<figure class=\"wp-block-image size-full mb-0\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/episode-28-how-to-create-your-software-companys-payments\/id1562228281?i=1000632329461\"><img decoding=\"async\" src=\"https:\/\/platforms.worldpay.com\/wp-content\/uploads\/2025\/03\/apple-music.svg\" alt=\"\" class=\"wp-image-1149\" \/><\/a><\/figure>\n\n<\/div>\n<\/div>\n\n\n<div class=\"column-block flex flex-col mt-0 md:mt-12 px-5  w-full md:w-1\/3 lg:w-1\/3 xl:w-1\/3\"\n    id=\"column-block_6c07d2c8ef4386a93b1899915a327fc4\" >\n    <div class=\"flex flex-col flex-grow rounded-xl relative  bg-transparent items-center justify-center\">\n\n<figure class=\"wp-block-image size-full mb-0\"><a href=\"https:\/\/open.spotify.com\/episode\/1rfMh9iDW7etG5l0wlYIZj?si=adf74212a383431d\"><img decoding=\"async\" src=\"https:\/\/platforms.worldpay.com\/wp-content\/uploads\/2025\/03\/spotify.svg\" alt=\"\" class=\"wp-image-1150\" \/><\/a><\/figure>\n\n<\/div>\n<\/div>\n\n\n<div class=\"column-block flex flex-col mt-0 md:mt-12 px-5  w-full md:w-1\/3 lg:w-1\/3 xl:w-1\/3\"\n    id=\"column-block_6c07d2c8ef4386a93b1899915a327fc4\" >\n    <div class=\"flex flex-col flex-grow rounded-xl relative  bg-transparent items-center justify-center\">\n\n<figure class=\"wp-block-image size-full mb-0\"><a href=\"https:\/\/music.amazon.com\/podcasts\/952fcbd7-a97e-49aa-a1f3-ce44beee079c\/episodes\/0af0bba4-54e1-42a3-b618-4ad7ab93e1a4\/payfaq-the-embedded-payments-podcast-episode-28-how-to-create-your-software-company's-payments-roadmap\"><img decoding=\"async\" src=\"https:\/\/platforms.worldpay.com\/wp-content\/uploads\/2025\/03\/amazon-music.svg\" alt=\"\" class=\"wp-image-1151\" \/><\/a><\/figure>\n\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p>It\u2019s easy to feel like a kid in a candy store when considering Embedded Payments for your software business. Before you know it, the enticing numbers, models, and spreadsheets can have you taking on more than you can chew.<\/p>\n\n\n\n<p>The smart move is to take your time and be very thoughtful about your payments roadmap, according Greg Hatcher, Head of Payments at iClassPro and this week\u2019s guest on the PayFAQ Embedded Payments podcast.<\/p>\n\n\n\n<p>Listen in as he tells our host Bob Butler about iClassPro\u2019s journey to becoming a PayFac\u00ae, from what drove their decision and the considerations that went into building their roadmap to how they got leadership on board and what set them up for success.<\/p>\n\n\n\n<p>iClassPro is a class management software platform for gymnastics, cheer, and swim schools. Like many other platforms, the decision to \u201cown more of the value chain\u201d was based on improving their customer experience as well as the ability to grow its business with a new revenue stream.<\/p>\n\n\n\n<p>\u201cIf you\u2019re a software platform, looking at building up payments, you\u2019ve got to start by considering the pillars of what that even means and what it means to process payments. So, you have to think about onboarding, the act of processing and transacting, funding, reporting and risk management, and you really need to dig into each of those and identify what you want to own, and how deep that ownership will go, as well as what your partner will continue to own.\u201d<\/p>\n\n\n\n<p>So, before you get out in front of your skis, spend a few minutes listening to this week\u2019s podcast to learn what it takes to nail the basics.<\/p>\n\n\n\n<p>Want to learn more about iClassPro\u2019s transformation?&nbsp;<a href=\"https:\/\/platforms.worldpay.com\/customers\/iclasspro\" target=\"_blank\" rel=\"noreferrer noopener\">Click here<\/a><\/p>\n\n\n<div class=\"faqs-block\">\n<div class=\"faq-block pb-8 border-b\" id=\"faq-block_559e482fc5b9240ebd48049b23b70678\"\n    :class=\"expanded ? 'border-black' : 'border-grey-200'\" x-data=\"faq()\">\n    <h4 class=\"flex items-center justify-between pt-8 pr-4 cursor-pointer\" x-on:click=\"expanded = !expanded\">\n        Transcript\n        <svg class=\"flex-shrink-0 w-4 h-4 transition-colors duration-300 fill-purple\" viewBox=\"0 0 24 24\"\n            xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path\n                d=\"m21 11.75c0-.414-.336-.75-.75-.75h-16.5c-.414 0-.75.336-.75.75s.336.75.75.75h16.5c.414 0 .75-.336.75-.75z\" \/>\n            <path class=\"transition-transform duration-300\"\n                d=\"m11.75 21c.414 0 .75-.336.75-.75v-16.5c0-.414-.336-.75-.75-.75s-.75.336-.75.75v16.5c0 .414.336.75.75.75z\"\n                transform-origin=\"center\" :class=\"!expanded ? 'rotate-0' : 'rotate-90'\" \/>\n        <\/svg>\n    <\/h4>\n    <div class=\"expandable-content\" x-show=\"expanded\" x-collapse x-cloak>\n        <div class=\"pt-4\">\n\n<p>Welcome to the PayFAQ Embedded Payments podcast brought to you by Payrix. As payments and software experts that eat, sleep, and breathe Embedded Payments, we\u2019re as passionate about you as you are about your customers. Each podcast episode will provide insights about Embedded Payments designed to help you feel the transformation and growth of your software business. You\u2019ll learn from industry experts, Payrix customers, and leaders on the Payrix team about the latest trends, best practices, and real world guidance from payments experts to help you take your software platform.&nbsp;<\/p>\n\n\n\n<p><strong>Bob Butler&nbsp;<\/strong><\/p>\n\n\n\n<p>Hi, everyone. Welcome to PayFAQ, The Embedded Payments podcast brought to you by Payrix. I\u2019m your host, Bob Butler. And today I\u2019m going to be talking to one of my favorite people in the industry. It\u2019s Greg Hatcher, he\u2019s the head of payments for iClassPro. And we\u2019re going to be talking all about how to create your company\u2019s payments roadmap. So hey, Greg, welcome to the show.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Greg Hatcher&nbsp;&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p>Hey, Bob, thanks for having me. I\u2019m really excited to be here.&nbsp;<\/p>\n\n\n\n<p><strong>Bob Butler&nbsp;<\/strong><\/p>\n\n\n\n<p>Well, hey, let\u2019s start with some background on you. I mean, I obviously know you from the space, but I\u2019d love to learn a little bit more about you, your payments background and any information on your company, etc. So it\u2019d be great to just jump right in there.&nbsp;<\/p>\n\n\n\n<p><strong>Greg Hatcher&nbsp;<\/strong><\/p>\n\n\n\n<p>Yeah, absolutely. I\u2019ve been in payments for almost a dozen years now. I\u2019ve served in a variety of capacities, operations, risk and compliance, product management, most of that time has been on the software platform side, so functioning as an ISV embedding payments for our customers. However, I\u2019ve also had some time at processors as well, to round out my knowledge and see the other side of things. Right now, I work at iClassPro, we are a class management software platform. So, we help businesses like swim schools and gymnastics academies manage their business, communicate with their customers and collect payment.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Bob Butler&nbsp;<\/strong><\/p>\n\n\n\n<p>Hey, how did you know that your software was ready to make the big leap into and be responsible for payments for your customers?&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Greg Hatcher&nbsp;<\/strong><\/p>\n\n\n\n<p>So, iClassPro made that decision actually before I joined the company. I\u2019ve been there about two years now. But you know, digging into that history to understand how we got where we are, it really aligned with what we hear time and again, from software platforms, it kind of comes down to two primary drivers. And those are the voice of their customer. Being in tune with your customer tends to lead you towards a payment path if that\u2019s a use case, that makes sense in your software. And then also business growth payments provides a great revenue stream, and can be a big driver as well. So, you know, those two things are really kind of where it kicked off. And we heard pain points from customers, you know, really due to the bifurcation of our payment feature prior to becoming a PayFac\u00ae. So, we were integrated to gateways, but because we didn\u2019t own the merchant account, there was friction for them around the onboarding process, getting support, right, if they were wondering how payments ended up depositing, or why certain things failed, that it was just a back and forth. That was really kind of what led us to start digging in deeper and ultimately make the transition to own more of the value chain.&nbsp;<\/p>\n\n\n\n<p><strong>Bob Butler&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p>So, when you think about iClassPro or any of the other SaaS companies you may have worked with, what was the information you needed to build out that payments roadmap?&nbsp;<\/p>\n\n\n\n<p><strong>Greg Hatcher&nbsp;&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p>That\u2019s a great question. There\u2019s two ways that I think about answering this. So, there\u2019s kind of the generic answer as a payments person. You know, if you\u2019re a software platform, looking at building up payments, you\u2019ve got to start by considering the pillars of what that even means and what it means to process payments. So, you have to think about onboarding, the act of processing and transacting, funding, reporting and risk management, and you really need to dig into each of those and identify what you want to own, and how deep that ownership will go, as well as what your partner will continue to own. And for those items that you choose to own. It\u2019s pretty standard product management, right? So you\u2019re identifying problem statements that exist with your current solution, desired outcomes that you would like to move towards, and that really will help you inform your prioritisation. What\u2019s the minimum loveable product? That was a term I heard not too long ago, I like it a lot more than minimum viable. And you can really sequence from there.\u00a0\u00a0<\/p>\n\n\n\n<p>Now at iClassPro, we\u2019ve been a PayFac\u00ae&nbsp;since 2015. So, it was a little bit different here, right? We\u2019d already gone through those core pillars. We had that minimum lovable product out there. So, if you\u2019re a bit more mature, and you\u2019re further along as the software platform, you need to consider other things, such as you know, where\u2019s your software expanding globally? Or do you have a strategy to go global? Do you have multiple software applications that you\u2019re trying to serve your payments solutions to, thinking about how you can make things better for your internal operations team, support teams, how you can better manage risk, really evaluating where are the dials that you can still turn up a bit underneath of those core pillars that we talked about earlier.&nbsp;<\/p>\n\n\n\n<p><strong>Bob Butler&nbsp;<\/strong><\/p>\n\n\n\n<p>So, when you think about structuring the plan, really the roadmap if you will, so that your senior leadership, your CEO, or any potential investors, how do you get those guys on board? And what criteria do they want as it relates to building this out?&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Greg Hatcher&nbsp;<\/strong><\/p>\n\n\n\n<p>Yeah, that\u2019s a really good question. And this is perhaps one of the most difficult things about being a payments leader at a SaaS platform is trying to generate the vision and buy-in in a way that folks on the senior leadership team or at a PE firm, who aren\u2019t necessarily payments people can comprehend and get behind.&nbsp;&nbsp;<\/p>\n\n\n\n<p>So, in my experience, regardless of what stage you\u2019re at in your payments journey, whether you\u2019ve got a referral partnership, or whether you\u2019re using PayFac-as-a-service, or maybe you\u2019re a fully registered PayFac\u00ae, you have to clearly identify your horizons and your growth curves, and how are you going to generate new growth curves? So, painting the picture for them of, look, we\u2019re starting here, and that\u2019s going to entail doing these variety of things. But here\u2019s where we want to get in the future and what our models indicate those results will be. That\u2019s a great start, but it\u2019s not enough anymore. You will also have to show them that you\u2019ve got a plan for the future that addresses things like when will it be time to adopt a new model with more responsibility, liability and risk, right, so if you\u2019re saying we should move to PayFac-as-a-service, having that foresight to also be able to say when it might make sense to take on more ownership and maybe become a registered PayFac\u00ae&nbsp;explaining what that entails, and how that will shift those unit economics. If you can share that level of insight with folks, it really solidifies your expertise, they\u2019re going to buy into what you\u2019re saying is the right progression of activities to get to the final state of impact that you are presenting.&nbsp;<\/p>\n\n\n\n<p><strong>Bob Butler&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p>That\u2019s a great answer. And, you know, I obviously talk to a lot of software companies, but we\u2019d love to know what you think as it relates to \u2013 what are the mistakes and oversights that a lot of software companies miss when they\u2019re thinking about their payments plan.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Greg Hatcher&nbsp;<\/strong><\/p>\n\n\n\n<p>Yeah, it all comes back to money at the end of the day. It\u2019s really easy with payments, the numbers are large, volume can be extremely large, and revenue follows suit. So, it\u2019s really easy to over index on those potential revenue numbers. And when you look at the differences between the models, you might say, Hey, we\u2019re not really doing anything in payments today. But holy cow, the revenue number, if I\u2019m a full wholesale PayFac\u00ae, is bananas. So, I\u2019m going to start there. That is a really foolish thing to do if you\u2019re starting from zero in terms of knowledge or even your solution that exists today. And so you really have to keep in mind that it\u2019s not a race, the numbers are certainly very attractive, but you can\u2019t get so fixated on them that you have tunnel vision and forget about other components such as, Wow, if we want to be a full PayFac\u00ae&nbsp;that means we have to do underwriting. And we have to do risk management, which means we need to hire additional headcount. And they have to have subject matter expertise. You can pretty easily lose sight of those things and find out that it\u2019s going to cost a lot more than maybe you initially thought in order to hit those numbers.&nbsp;<\/p>\n\n\n\n<p><strong>Bob Butler&nbsp;<\/strong><\/p>\n\n\n\n<p>Well, from the initial planning, not only at iClassPro, but elsewhere\u2026 what was it that set you guys up for success?&nbsp;<\/p>\n\n\n\n<p><strong>Greg Hatcher&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p>Great software. It really is that simple. When you are embedding payments in a software solution, it\u2019s only as good as the software. So, if you\u2019re not generating new software customers, you don\u2019t have anyone to process payments for. So, at iClassPro, that was true for us. We had great software. And you know, for anyone listening, assuming that\u2019s addressed within your software, the most impactful decision that you can make, and a decision that we made really well, was picking the right role to play in the payments value chain at the right time. And then slowly but surely building up our capabilities, building up our expertise and shifting how we participate in that ecosystem over time.&nbsp;<\/p>\n\n\n\n<p><strong>Bob Butler&nbsp;<\/strong><\/p>\n\n\n\n<p>Yeah, makes a lot of sense. And I obviously follow iClassPro pretty closely. And I love how you guys have expanded globally. And you utilise all the different models that are out there, I think it\u2019s brilliant. Any final thoughts or advice for software companies that are trying to build out this roadmap?\u00a0<\/p>\n\n\n\n<p><strong>Greg Hatcher&nbsp;<\/strong><\/p>\n\n\n\n<p>The best piece of advice that I can offer is to take your time and be very thoughtful. It\u2019s easy to get really excited, and try to move faster than you should just based on numbers and models and spreadsheets, right. But you have to be very realistic with what responsibility you\u2019re going to take on, where you\u2019re going to leverage a partner and their expertise. And then enter a phase where you\u2019re just relentlessly building your knowledge around the things you\u2019re currently doing. The things that you may take on in the future. Do those things really well. Learn deeply on the things that you\u2019ll do next. And then you can start to think even further ahead about how you might expand beyond simple transaction capabilities. Whether that\u2019s embedded finance integrations to accounting software or value adds like surcharging, you know, you don\u2019t have to do all of those things immediately. And it\u2019s really important to nail the basics before you get out in front of your skis and try to do the other stuff.&nbsp;<\/p>\n\n\n\n<p><strong>Bob Butler&nbsp;<\/strong><\/p>\n\n\n\n<p>Well, Greg, it\u2019s been great having you on the show. I always love hearing the way that you view things. So again, thank you for being here today.&nbsp;<\/p>\n\n\n\n<p><strong>Greg Hatcher&nbsp;<\/strong><\/p>\n\n\n\n<p>Absolutely, Bob, it was fun. Thanks for having me.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Bob Butler&nbsp;<\/strong><\/p>\n\n\n\n<p>At Payrix we want to be a trusted resource for software providers who are out there trying to make sense of Embedded Payments and finance and to help them get the education they need to make the business decisions their customers and investors will thank them for.&nbsp;<\/p>\n\n\n\n<p>Thank you for joining us today on the PayFAQ Embedded Payments podcast brought to you by Payrix. For more information about Embedded Payments, subscribe to our show at Payrix.com\/podcast&nbsp;<\/p>\n\n<\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n<\/div>\n            <\/div>\n            <div class=\"w-full mt-8 lg:px-4 lg:max-w-96 lg:order-1\">\n                <div class=\"w-full lg:sticky lg:top-36\">\n                                                            <div class=\"flex flex-wrap items-center w-full gap-2 p-6\">\n                        <p class=\"!mb-0\">Share:<\/p>\n                        <div class=\"flex items-center gap-y-2 gap-x-4\">\n                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/platforms.worldpay.com\/en\/resources\/podcast\/how-to-create-your-software-companys-payments-roadmap\/\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" fill=\"none\">\n                                    <rect width=\"33.471\" height=\"33.471\" x=\".389\" y=\".951\" stroke=\"#1B1B6F\"\n                                        stroke-width=\".778\" rx=\"16.735\" \/>\n                                    <path fill=\"#1B1B6F\"\n                                        d=\"M17.806 15.493v-1.5c0-.677.156-1.02 1.25-1.02h1.372v-2.52h-2.29c-2.806 0-3.732 1.236-3.732 3.359v1.681h-1.844v2.52h1.844v7.562h3.4v-7.561h2.311l.311-2.52h-2.622Z\" \/>\n                                <\/svg>\n                            <\/a>\n                            <a href=\"https:\/\/twitter.com\/share?url=https:\/\/platforms.worldpay.com\/en\/resources\/podcast\/how-to-create-your-software-companys-payments-roadmap\/\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"36\" height=\"36\" fill=\"none\">\n                                    <rect width=\"34.084\" height=\"34.084\" x=\".646\" y=\".958\" stroke=\"#1B1B6F\"\n                                        stroke-width=\".793\" rx=\"17.042\" \/>\n                                    <g clip-path=\"url(#twitter-share)\">\n                                        <path fill=\"#1B1B6F\"\n                                            d=\"M22.517 10.147h2.626l-5.736 6.574 6.749 8.946h-5.284l-4.139-5.427-4.736 5.427H9.369l6.136-7.032-6.474-8.488h5.42l3.74 4.959 4.326-4.959Zm-.92 13.944h1.455l-9.394-12.45h-1.56l9.498 12.45Z\" \/>\n                                    <\/g>\n                                    <defs>\n                                        <clipPath id=\"twitter-share\">\n                                            <path fill=\"#fff\" d=\"M9.031 9.345h17.125V26.47H9.031z\" \/>\n                                        <\/clipPath>\n                                    <\/defs>\n                                <\/svg>\n                            <\/a>\n                            <a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/platforms.worldpay.com\/en\/resources\/podcast\/how-to-create-your-software-companys-payments-roadmap\/\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" fill=\"none\">\n                                    <rect width=\"33.471\" height=\"33.471\" x=\".514\" y=\".951\" stroke=\"#1B1B6F\"\n                                        stroke-width=\".778\" rx=\"16.735\" \/>\n                                    <path fill=\"#1B1B6F\"\n                                        d=\"M12.952 26.249H9.737V14.324h3.215v11.925Zm-1.607-13.3c-1.036 0-1.876-.857-1.876-1.912 0-1.056.84-1.913 1.876-1.913 1.035 0 1.875.857 1.875 1.912 0 1.056-.839 1.913-1.875 1.913Zm14.47 13.3H22.6v-6.075c0-3.652-4.287-3.375-4.287 0v6.075h-3.216V14.324h3.216v1.913c1.496-2.803 7.503-3.01 7.503 2.684v7.328Z\" \/>\n                                <\/svg>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-custom-container bg-transparent mt-12 mb-0 pt-12 pb-24\" style=\"background-image:url(\/wp-content\/uploads\/2025\/01\/cards-bg2.png);background-size:cover\"><div class=\"container\">\n<h2 class=\"wp-block-heading mb-0\" id=\"h-explore-more-podcasts\">Explore more podcasts<\/h2>\n\n\n<div class=\"related-blogs-block -mx-4 first:mt-0 mt-10\" id=\"related-blogs-block_216c8545b3e29564921ccf0860f3d109\">\n        <div class=\"swiper related-blogs-swiper\">\n            <div class=\"swiper-wrapper\">\n                                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                        <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            Blog post<\/p>\n                <h5>Why\u00a0embedded payments are transforming the healthcare experience<\/h5>\n            <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay.com\/en\/blog\/why-embedded-payments-are-transforming-the-healthcare-experience\/\">Read now<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                        <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            Blog post<\/p>\n                <h5>How to grow your field service platform&#039;s revenue up to 3x with payments<\/h5>\n            <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay.com\/en\/blog\/grow-your-field-service-platforms\/\">Read now<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                        <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            Blog post<\/p>\n                <h5>The in\u2011person payments opportunity: How card\u2011present payments boost SaaS revenue<\/h5>\n            <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay.com\/en\/blog\/the-in-person-payments-opportunity\/\">Read now<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                        <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            Blog post<\/p>\n                <h5>Integrated vs. embedded payments: The strategic decision for vertical SaaS<\/h5>\n                <div class=\"mt-4\">\n            <p class=\"text-base leading-tight line-clamp-3\">Integrated and embedded payments may sound similar, but they differ significantly in ownership, monetisation, and impact on vertical SaaS growth.<\/p>\n        <\/div>\n        <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay.com\/en\/blog\/integrated-vs-embedded-payments\/\">Read now<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                        <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            Blog post<\/p>\n                <h5>Why cash is the silent margin eroder and what your SaaS\u00a0business\u00a0can do about it\u00a0<\/h5>\n                <div class=\"mt-4\">\n            <p class=\"text-base leading-tight line-clamp-3\">Most\u00a0payment cost discussions\u00a0fixate on\u00a0card fees. But for SaaS platforms and\u00a0their\u00a0merchants,\u00a0the real\u00a0margin\u00a0killer\u00a0is the old\u2011fashioned banknote, quietly draining profits through fees, labour,\u00a0insurance\u00a0and lost opportunity.\u00a0\u00a0<\/p>\n        <\/div>\n        <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay.com\/en\/blog\/why-cash-is-the-silent-margin-eroder\/\">Read now<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                        <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            Blog post<\/p>\n                <h5>Why scalable platforms need smarter Direct Debit solutions<\/h5>\n            <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay.com\/en\/blog\/why-scalable-platforms-need-smarter-direct-debit-solutions\/\">Read now<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                            <\/div>\n            <div class=\"flex flex-wrap items-end justify-between w-full px-4 mt-10 md:flex-nowrap\">\n                <div class=\"relative px-0 mb-4 md:mb-0 lg:pr-10\">\n                    <div class=\"swiper-pagination related-blogs-pagination swiper-pagination-blue\">\n                    <\/div>\n                <\/div>\n                                    <div class=\"flex justify-center w-full lg:justify-end md:w-auto\">\n                        <a class=\"btn btn-blue !no-underline\" href=\"https:\/\/platforms.worldpay.com\/resources\/podcast\/\">View all podcasts<\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","topic":[],"class_list":["post-1622","podcast","type-podcast","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to create your software company\u2019s payments roadmap | Episode 28 | Worldpay for Platforms<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/platforms.worldpay.com\/en\/resources\/podcast\/how-to-create-your-software-companys-payments-roadmap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to create your software company\u2019s payments roadmap | Episode 28\" \/>\n<meta property=\"og:url\" content=\"https:\/\/platforms.worldpay.com\/en\/resources\/podcast\/how-to-create-your-software-companys-payments-roadmap\/\" \/>\n<meta property=\"og:site_name\" content=\"Worldpay for Platforms\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T06:28:55+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/resources\\\/podcast\\\/how-to-create-your-software-companys-payments-roadmap\\\/\",\"url\":\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/resources\\\/podcast\\\/how-to-create-your-software-companys-payments-roadmap\\\/\",\"name\":\"How to create your software company\u2019s payments roadmap | Episode 28 | Worldpay for Platforms\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/resources\\\/podcast\\\/how-to-create-your-software-companys-payments-roadmap\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/resources\\\/podcast\\\/how-to-create-your-software-companys-payments-roadmap\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/platforms.worldpay.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/apple-music.svg\",\"datePublished\":\"2025-11-06T01:41:55+00:00\",\"dateModified\":\"2025-11-06T06:28:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/resources\\\/podcast\\\/how-to-create-your-software-companys-payments-roadmap\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/resources\\\/podcast\\\/how-to-create-your-software-companys-payments-roadmap\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/resources\\\/podcast\\\/how-to-create-your-software-companys-payments-roadmap\\\/#primaryimage\",\"url\":\"https:\\\/\\\/platforms.worldpay.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/apple-music.svg\",\"contentUrl\":\"https:\\\/\\\/platforms.worldpay.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/apple-music.svg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/resources\\\/podcast\\\/how-to-create-your-software-companys-payments-roadmap\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcasts\",\"item\":\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/resources\\\/podcast\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to create your software company\u2019s payments roadmap | Episode 28\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/\",\"name\":\"Worldpay for Platforms\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to create your software company\u2019s payments roadmap | Episode 28 | Worldpay for Platforms","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/platforms.worldpay.com\/en\/resources\/podcast\/how-to-create-your-software-companys-payments-roadmap\/","og_locale":"en_US","og_type":"article","og_title":"How to create your software company\u2019s payments roadmap | Episode 28","og_url":"https:\/\/platforms.worldpay.com\/en\/resources\/podcast\/how-to-create-your-software-companys-payments-roadmap\/","og_site_name":"Worldpay for Platforms","article_modified_time":"2025-11-06T06:28:55+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/platforms.worldpay.com\/en\/resources\/podcast\/how-to-create-your-software-companys-payments-roadmap\/","url":"https:\/\/platforms.worldpay.com\/en\/resources\/podcast\/how-to-create-your-software-companys-payments-roadmap\/","name":"How to create your software company\u2019s payments roadmap | Episode 28 | Worldpay for Platforms","isPartOf":{"@id":"https:\/\/platforms.worldpay.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/platforms.worldpay.com\/en\/resources\/podcast\/how-to-create-your-software-companys-payments-roadmap\/#primaryimage"},"image":{"@id":"https:\/\/platforms.worldpay.com\/en\/resources\/podcast\/how-to-create-your-software-companys-payments-roadmap\/#primaryimage"},"thumbnailUrl":"https:\/\/platforms.worldpay.com\/wp-content\/uploads\/2025\/03\/apple-music.svg","datePublished":"2025-11-06T01:41:55+00:00","dateModified":"2025-11-06T06:28:55+00:00","breadcrumb":{"@id":"https:\/\/platforms.worldpay.com\/en\/resources\/podcast\/how-to-create-your-software-companys-payments-roadmap\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/platforms.worldpay.com\/en\/resources\/podcast\/how-to-create-your-software-companys-payments-roadmap\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/platforms.worldpay.com\/en\/resources\/podcast\/how-to-create-your-software-companys-payments-roadmap\/#primaryimage","url":"https:\/\/platforms.worldpay.com\/wp-content\/uploads\/2025\/03\/apple-music.svg","contentUrl":"https:\/\/platforms.worldpay.com\/wp-content\/uploads\/2025\/03\/apple-music.svg"},{"@type":"BreadcrumbList","@id":"https:\/\/platforms.worldpay.com\/en\/resources\/podcast\/how-to-create-your-software-companys-payments-roadmap\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/platforms.worldpay.com\/en\/"},{"@type":"ListItem","position":2,"name":"Podcasts","item":"https:\/\/platforms.worldpay.com\/en\/resources\/podcast\/"},{"@type":"ListItem","position":3,"name":"How to create your software company\u2019s payments roadmap | Episode 28"}]},{"@type":"WebSite","@id":"https:\/\/platforms.worldpay.com\/en\/#website","url":"https:\/\/platforms.worldpay.com\/en\/","name":"Worldpay for Platforms","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/platforms.worldpay.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/platforms.worldpay.com\/en\/wp-json\/wp\/v2\/podcast\/1622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/platforms.worldpay.com\/en\/wp-json\/wp\/v2\/podcast"}],"about":[{"href":"https:\/\/platforms.worldpay.com\/en\/wp-json\/wp\/v2\/types\/podcast"}],"version-history":[{"count":0,"href":"https:\/\/platforms.worldpay.com\/en\/wp-json\/wp\/v2\/podcast\/1622\/revisions"}],"wp:attachment":[{"href":"https:\/\/platforms.worldpay.com\/en\/wp-json\/wp\/v2\/media?parent=1622"}],"wp:term":[{"taxonomy":"topic","embeddable":true,"href":"https:\/\/platforms.worldpay.com\/en\/wp-json\/wp\/v2\/topic?post=1622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}