{"id":276,"date":"2022-11-21T09:11:00","date_gmt":"2022-11-21T09:11:00","guid":{"rendered":"https:\/\/platforms.worldpay.com\/en\/?p=276"},"modified":"2025-10-24T04:02:45","modified_gmt":"2025-10-24T04:02:45","slug":"roadmap-to-success-7-steps-for-success-with-your-launch-campaign","status":"publish","type":"post","link":"https:\/\/platforms.worldpay.com\/en\/blog\/roadmap-to-success-7-steps-for-success-with-your-launch-campaign\/","title":{"rendered":"7 steps for success with your payments launch campaign"},"content":{"rendered":"
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Planning your payments launch campaign<\/h3>\n\n\n\n

When you launch embedded or integrated payment features, you are launching new functionality and features that complement (or make up part of your core offerings. The best way to approach your payments launch campaign is to think of it like marketing a new feature within your existing platform. Like all features, to make it compelling and drive conversions you need to think about it from your target audience\u2019s perspective first.<\/p>\n\n\n\n

Read on for some easy, actionable steps on how to identify the key benefits that will generate impact with your target market, creating your campaign assets, and balancing local compliance regulations for a successful launch campaign. At the end of this article, you will have the framework (and bonus examples) you need to create your own impactful campaign and generate adoption of your new payment features.<\/p>\n\n\n\n

Like all new features, to make it compelling and drive conversions you need to think about it from your target audience\u2019s perspective first.<\/p>\n\n\n\n

Step 1: Understand your target market for payments<\/h3>\n\n\n\n

Embedded payments is fast gaining traction<\/a> in the local APAC market, and is quickly becoming the new frontier for elevated customer experiences and value creation within software platforms. Further, as the rate of digital payments has increased, the demand on businesses to provide more payment options has grown. The shift towards a cashless economy has also introduced opportunities to create operational efficiencies that can reduce manual reconciliation, decrease fraud, and improve access and insights into crucial payment data.<\/p>\n\n\n\n

This, combined with the need to meet client demand for an omnichannel experience<\/a>, has created demand for in-platform payment solutions that software companies can use to deliver a better customer experience and grow a new revenue stream.<\/p>\n\n\n\n

Step 2: Identify customer pain points<\/h3>\n\n\n\n

As part of your payments launch campaign, you need to think about the specific challenges it will solve for your clients. For vertical software providers, your customers could range in size from sole contractors to large enterprise organisations.<\/p>\n\n\n\n

While all your customers likely exist within a specific vertical, their pain points may differ based on the size and maturity of their business. To identify what payment features are going to have the most impact and value to your clients, you need to answer the following questions:<\/p>\n\n\n\n