{"id":309,"date":"2022-03-22T10:59:00","date_gmt":"2022-03-22T10:59:00","guid":{"rendered":"https:\/\/platforms.worldpay.com\/en\/?p=309"},"modified":"2025-03-26T22:47:12","modified_gmt":"2025-03-26T22:47:12","slug":"how-to-use-your-payments-data-to-unlock-business-growth","status":"publish","type":"post","link":"https:\/\/platforms.worldpay.com\/en\/blog\/how-to-use-your-payments-data-to-unlock-business-growth\/","title":{"rendered":"How to use your payments data to unlock business growth"},"content":{"rendered":"<section class=\"blog-contents-block py-12 lg:py-24\" x-data=\"blogContents('payment-data-1', [&quot;payment-data-1&quot;,&quot;payment-data-2&quot;,&quot;payment-data-3&quot;,&quot;payment-data-4&quot;])\">\n    <div class=\"container relative\">\n        <div class=\"flex flex-wrap -mt-8 lg:-mx-4\">\n            <div class=\"order-1 w-full mt-8 lg:px-4 lg:flex-1 lg:order-0\">\n                <div class=\"acf-innerblocks-container\">\n\n<p>As integrated payment systems become commonplace amongst software providers, companies are beginning to identify new and innovative ways to set their service offerings apart from their competitors.&nbsp;<\/p>\n\n\n\n<p>Using and monetising your payment data provides a great layer of extra opportunity you can maximise to grow your business and position yourself as a thought leader in your industry.&nbsp;<\/p>\n\n\n\n<p>Not only do integrated payment providers help businesses&nbsp;<a href=\"https:\/\/platforms.worldpay.com\/en\/insights\/blog\/costs-vs-profit-weighing-up-options-for-payments-infrastructure\">realise time and cost efficiencies<\/a>&nbsp;through payment processing and integration with your existing business systems, but the amount of data and frequency with which it\u2019s updated can improve your reporting and insights too.&nbsp;<\/p>\n\n\n\n<p>Whether you\u2019ve had a payments platform implemented in your business for some time or you\u2019re thinking of introducing this to your business, accessing your payments data can provide you with the insights you need for stronger decision-making while positioning you as a thought leader with your customers.<\/p>\n\n\n\n<p>This article outlines what payments data is and why it\u2019s valuable, how you can access and analyse your payments data, and how you can use this data to drive business growth.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading mb-0\" id=\"payment-data-1\">What is payment data, and why is it valuable?<\/h3>\n\n\n\n<p>When used correctly, payment data can be a useful tool to grow your business, help your clients grow their businesses, and get a complete view of how money is moving through your customer\u2019s businesses.&nbsp;<\/p>\n\n\n\n<p>Payment data is made up of a vast range of key data points that are recorded through the process of making a payment or series of payments, and can include:<\/p>\n\n\n<div class=\"faqs-block\">\n<div class=\"faq-block pb-8 border-b\" id=\"faq-block_81af227139b0325d98700243c098fcc9\"\n    :class=\"expanded ? 'border-black' : 'border-grey-200'\" x-data=\"faq()\">\n    <h4 class=\"flex items-center justify-between pt-8 pr-4 cursor-pointer\" x-on:click=\"expanded = !expanded\">\n        Transaction payment data\n        <svg class=\"flex-shrink-0 w-4 h-4 transition-colors duration-300 fill-purple\" viewBox=\"0 0 24 24\"\n            xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path\n                d=\"m21 11.75c0-.414-.336-.75-.75-.75h-16.5c-.414 0-.75.336-.75.75s.336.75.75.75h16.5c.414 0 .75-.336.75-.75z\" \/>\n            <path class=\"transition-transform duration-300\"\n                d=\"m11.75 21c.414 0 .75-.336.75-.75v-16.5c0-.414-.336-.75-.75-.75s-.75.336-.75.75v16.5c0 .414.336.75.75.75z\"\n                transform-origin=\"center\" :class=\"!expanded ? 'rotate-0' : 'rotate-90'\" \/>\n        <\/svg>\n    <\/h4>\n    <div class=\"expandable-content\" x-show=\"expanded\" x-collapse x-cloak>\n        <div class=\"pt-4\">\n\n<ul class=\"wp-block-list\">\n<li>Transaction date and time<\/li>\n\n\n\n<li>Date of settlement<\/li>\n\n\n\n<li>Payment method or type<\/li>\n\n\n\n<li>Transaction value<\/li>\n\n\n\n<li>Number of failed attempts<\/li>\n\n\n\n<li>Masked card details i.e. first 6 and last 4 digits<\/li>\n\n\n\n<li>Card expiry dates<\/li>\n\n\n\n<li>Transaction fees charged<\/li>\n\n\n\n<li>Card scheme provider \u2013 Visa, MasterCard, AMEX<\/li>\n\n\n\n<li>Issuing bank<\/li>\n<\/ul>\n\n<\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"faq-block pb-8 border-b\" id=\"faq-block_3fa61ff1d332f30fa529f924d1e16dd6\"\n    :class=\"expanded ? 'border-black' : 'border-grey-200'\" x-data=\"faq()\">\n    <h4 class=\"flex items-center justify-between pt-8 pr-4 cursor-pointer\" x-on:click=\"expanded = !expanded\">\n        Customer payment data\n        <svg class=\"flex-shrink-0 w-4 h-4 transition-colors duration-300 fill-purple\" viewBox=\"0 0 24 24\"\n            xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path\n                d=\"m21 11.75c0-.414-.336-.75-.75-.75h-16.5c-.414 0-.75.336-.75.75s.336.75.75.75h16.5c.414 0 .75-.336.75-.75z\" \/>\n            <path class=\"transition-transform duration-300\"\n                d=\"m11.75 21c.414 0 .75-.336.75-.75v-16.5c0-.414-.336-.75-.75-.75s-.75.336-.75.75v16.5c0 .414.336.75.75.75z\"\n                transform-origin=\"center\" :class=\"!expanded ? 'rotate-0' : 'rotate-90'\" \/>\n        <\/svg>\n    <\/h4>\n    <div class=\"expandable-content\" x-show=\"expanded\" x-collapse x-cloak>\n        <div class=\"pt-4\">\n\n<ul class=\"wp-block-list\">\n<li>Card details (Masked)<\/li>\n\n\n\n<li>Customer name<\/li>\n\n\n\n<li>Contact details<\/li>\n\n\n\n<li>Phone and mobile numbers<\/li>\n\n\n\n<li>Email address<\/li>\n\n\n\n<li>Location\/Address<\/li>\n\n\n\n<li>Date of birth<\/li>\n\n\n\n<li>Number of transactions over a set period<\/li>\n\n\n\n<li>Number of failed payment attempts<\/li>\n\n\n\n<li>Number of successful payments<\/li>\n\n\n\n<li>Number of payments via Payment type or method<\/li>\n\n\n\n<li>Average transaction value (calculated)<\/li>\n\n\n\n<li>Most recent payment date<\/li>\n\n\n\n<li>Upcoming debits<\/li>\n\n\n\n<li>Amount outstanding<\/li>\n\n\n\n<li>Scheduled payment start date<\/li>\n\n\n\n<li>Scheduled payment end date<\/li>\n<\/ul>\n\n<\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"faq-block pb-8 border-b\" id=\"faq-block_6e4fcc84e68459dd8643237f98b27c0e\"\n    :class=\"expanded ? 'border-black' : 'border-grey-200'\" x-data=\"faq()\">\n    <h4 class=\"flex items-center justify-between pt-8 pr-4 cursor-pointer\" x-on:click=\"expanded = !expanded\">\n        Company level payment data\n        <svg class=\"flex-shrink-0 w-4 h-4 transition-colors duration-300 fill-purple\" viewBox=\"0 0 24 24\"\n            xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path\n                d=\"m21 11.75c0-.414-.336-.75-.75-.75h-16.5c-.414 0-.75.336-.75.75s.336.75.75.75h16.5c.414 0 .75-.336.75-.75z\" \/>\n            <path class=\"transition-transform duration-300\"\n                d=\"m11.75 21c.414 0 .75-.336.75-.75v-16.5c0-.414-.336-.75-.75-.75s-.75.336-.75.75v16.5c0 .414.336.75.75.75z\"\n                transform-origin=\"center\" :class=\"!expanded ? 'rotate-0' : 'rotate-90'\" \/>\n        <\/svg>\n    <\/h4>\n    <div class=\"expandable-content\" x-show=\"expanded\" x-collapse x-cloak>\n        <div class=\"pt-4\">\n\n<ul class=\"wp-block-list\">\n<li>Number of payers<\/li>\n\n\n\n<li>Number of cancellations<\/li>\n\n\n\n<li># Chargebacks\/Claims<\/li>\n\n\n\n<li>Average transaction value (calculated)<\/li>\n\n\n\n<li>Upcoming debits<\/li>\n\n\n\n<li># Refunded payments<\/li>\n\n\n\n<li># Successful payments<\/li>\n\n\n\n<li>Settlement amounts<\/li>\n\n\n\n<li>Fees<\/li>\n<\/ul>\n\n<\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"faq-block pb-8 border-b\" id=\"faq-block_4729299948948d9f5326abe3db7d2495\"\n    :class=\"expanded ? 'border-black' : 'border-grey-200'\" x-data=\"faq()\">\n    <h4 class=\"flex items-center justify-between pt-8 pr-4 cursor-pointer\" x-on:click=\"expanded = !expanded\">\n        High-level payments data\/industry insights\n        <svg class=\"flex-shrink-0 w-4 h-4 transition-colors duration-300 fill-purple\" viewBox=\"0 0 24 24\"\n            xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path\n                d=\"m21 11.75c0-.414-.336-.75-.75-.75h-16.5c-.414 0-.75.336-.75.75s.336.75.75.75h16.5c.414 0 .75-.336.75-.75z\" \/>\n            <path class=\"transition-transform duration-300\"\n                d=\"m11.75 21c.414 0 .75-.336.75-.75v-16.5c0-.414-.336-.75-.75-.75s-.75.336-.75.75v16.5c0 .414.336.75.75.75z\"\n                transform-origin=\"center\" :class=\"!expanded ? 'rotate-0' : 'rotate-90'\" \/>\n        <\/svg>\n    <\/h4>\n    <div class=\"expandable-content\" x-show=\"expanded\" x-collapse x-cloak>\n        <div class=\"pt-4\">\n\n<ul class=\"wp-block-list\">\n<li>Average number of payers per merchant<\/li>\n\n\n\n<li># Total chargebacks\/claims across an industry sample<\/li>\n\n\n\n<li>Average Transaction Value across all merchants or industry sample<\/li>\n\n\n\n<li>MoM growth\/decline in total payment value<\/li>\n\n\n\n<li>Total number of transactions per payment type<\/li>\n\n\n\n<li>Average fees vs. revenue per payment<\/li>\n\n\n\n<li>Proportion of once-off vs return customers across industry sample size or merchant portfolio<\/li>\n<\/ul>\n\n<\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n<p>The more data you have, the more you can model and analyse this data to create valuable insights for your company. We handle hundreds of data points and aggregate them into pre-built reports ranging from individual transaction insights to overall company performance.&nbsp;<\/p>\n\n\n\n<p>By analysing this data, you can better understand your customers, provide educated insights, and identify growth areas in their business and broader industry. Not only will this help you strengthen your payment processing offerings, but it will give you a valuable touchpoint to keep delivering an exceptional customer experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading mb-0\" id=\"payment-data-2\">What to look out for in your transaction data<\/h3>\n\n\n\n<p>There are many data points in every transaction, from payment methods to identifying one-off and returning customers. If you provide payment processing in your SaaS or software business, here are some of the data points you should collate and analyse to gain valuable insights:<\/p>\n\n\n\n<div class=\"wp-block-custom-container bg-coral-200 mt-12 mb-12 pt-12 pb-12\"><div class=\"container\"><div class=\"columns-block max-w-2000\" id=\"columns-block_1d31ac5c43aba6841c0b36653e32cd22\">\n    <div class=\"flex flex-wrap columns-block-container -mx-5 -mt-12 justify-start\">\n<div class=\"column-block flex flex-col mt-12 px-5  w-full md:w-full lg:w-1\/2 xl:w-1\/2\"\n    id=\"column-block_766cad818c95303bbf98f40e1dbb2719\" >\n    <div class=\"flex flex-col flex-grow rounded-xl relative  bg-transparent items-start justify-start\">\n\n<h3 class=\"wp-block-heading mb-0\">Important payment data points<\/h3>\n\n<\/div>\n<\/div>\n\n\n<div class=\"column-block flex flex-col mt-12 px-5  w-full md:w-full lg:w-1\/2 xl:w-1\/2\"\n    id=\"column-block_766cad818c95303bbf98f40e1dbb2719\" >\n    <div class=\"flex flex-col flex-grow rounded-xl relative  bg-transparent items-start justify-start\">\n\n<ul class=\"wp-block-list\">\n<li>The most popular payment methods, and how these are processed. For example, identifying the amount of POS payments that are made using digital wallets.<\/li>\n\n\n\n<li>Failure rates and the payment methods and\/or channels where this occurs most.<\/li>\n\n\n\n<li>Chargebacks, including how often these happen and if it\u2019s on specific products and services.<\/li>\n\n\n\n<li>Changes in frequency of payment types, payment values, or failed transactions to identify trends.<\/li>\n\n\n\n<li>The average transaction value across the business, plus an indication of peak and off-peak times.<\/li>\n\n\n\n<li>Cost vs revenue per payment type, to indicate what type gives the best return across your client portfolio.<\/li>\n\n\n\n<li>The proportion of recurring and one-off customers in the business. In the case of recurring offerings, you can also look at the average time a person remains a customer to better understand the customer journey.<\/li>\n<\/ul>\n\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading mb-0\" id=\"payment-data-3\">How to access your payments data<\/h3>\n\n\n\n<p>There are a few different ways to access your transaction data. The most common ways are through your integrated payments provider via API calls, unified data insights such as pre-built reporting dashboards (i.e. within our portal), and modelling customised reports within your own platform. Here\u2019s how accessing your payments data through three different paths may look:<\/p>\n\n\n\n<h4 class=\"wp-block-heading mb-0\">1. Extract payment data using API or exports<\/h4>\n\n\n\n<p>Review your transaction data using a series of API calls to extract the data you need. You can use a variety of sophisticated API calls to surface this in your own platform or through your&nbsp;<a href=\"https:\/\/platforms.worldpay.com\/en\/get-solutions\/payrix-integrated\/xero-integration\">accounting<\/a>,&nbsp;<a href=\"https:\/\/platforms.worldpay.com\/en\/get-solutions\/payrix-integrated\/salesforce-integration\">CRM<\/a>&nbsp;or ERP software, if it\u2019s integrated across your business. Alternatively, you can export your payments data to an Excel file. This can be a good option if you need access to specific data points or granular details.<\/p>\n\n\n\n<p>Have a look at some of our most popular payment data API calls in our&nbsp;<a href=\"https:\/\/docs.rest.paymentsapi.io\/\">REST documentation<\/a>&nbsp;here:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/docs.rest.paymentsapi.io\/#7d338f7a-325f-46ba-a1bc-778ae9017604\">Settlement Report<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/docs.rest.paymentsapi.io\/#bfb569d2-1858-4510-a97a-c9e6802d8a87\">Payer Search&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/docs.rest.paymentsapi.io\/#396d57fd-6587-4f5a-82bc-3b3e55250e4e\">Transaction Search<\/a><\/li>\n<\/ol>\n\n\n\n<p>Want to see more? Click the link to access our full REST API documentation below:<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-blue-default-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/docs.rest.paymentsapi.io\/\">See API Documentation<\/a><\/div>\n<\/div>\n\n\n<div class=\"columns-block mt-12 max-w-2000\" id=\"columns-block_c7f5c34dcbd235f233ebb30ee752a609\">\n    <div class=\"flex flex-wrap columns-block-container -mx-5 -mt-12 justify-start\">\n<div class=\"column-block flex flex-col mt-12 px-5  w-full md:w-full lg:w-1\/2 xl:w-1\/2\"\n    id=\"column-block_5a088894077b71b8181ece21397b7cdd\" >\n    <div class=\"flex flex-col flex-grow rounded-xl relative  bg-transparent items-start justify-center\">\n\n<h4 class=\"wp-block-heading mb-0\">2. Access unified data and pre-built reporting dashboards<\/h4>\n\n\n\n<p>View your reporting dashboards, such as our pre-built reporting tools, to instantly access and analyse the exact data you need. You can view settlement reports, rejections reports, activity reports and more. Plus, with a Partner Portal license you can access an even wider range of pre-built reports, giving you useful insights on merchant activity and performance across your entire portfolio.<\/p>\n\n<\/div>\n<\/div>\n\n\n<div class=\"column-block flex flex-col mt-12 px-5  w-full md:w-full lg:w-1\/2 xl:w-1\/2\"\n    id=\"column-block_5a088894077b71b8181ece21397b7cdd\" >\n    <div class=\"flex flex-col flex-grow rounded-xl relative  bg-transparent items-start justify-center\">\n\n<h4 class=\"wp-block-heading mb-0\" id=\"h-3-modelling-data-in-your-own-platform\">3. Modelling data in your own platform<\/h4>\n\n\n\n<p>Using the API calls and payment data coming from your Integrated Payments Provider, you can set up your own reporting dashboards and pre-built reports to access the exact data and insights you need. For example, you could combine customer details like age or # of payments with average transaction value to see if there is a correlation in your target audience.<\/p>\n\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<p>Each method and access point will provide slightly different information, so it\u2019s important you dig into as much information as possible and use the analytics tools available to streamline the process. For example, we include pre-built reports and API documentation to provide unified data insights to our payment partners. These dashboards can be used internally to assess your customer\u2019s performance and provide insights and directly with your clients to provide them with immediate insights too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading mb-0\" id=\"payment-data-4\">How to use your payments data for business growth<\/h3>\n\n\n\n<p>Once you\u2019ve accessed the transaction data across your business, whether it\u2019s at a high level or on a line-item basis, you can analyse the information to provide your customers with valuable advice. This will position you as a thought leader in your vertical and demonstrate your commitment to helping your customers succeed. As a result, your business growth will accelerate too.<\/p>\n\n\n\n<div class=\"wp-block-custom-container bg-coral-200 mt-12 mb-12 pt-12 pb-12\"><div class=\"container\"><div class=\"columns-block max-w-2000\" id=\"columns-block_1d31ac5c43aba6841c0b36653e32cd22\">\n    <div class=\"flex flex-wrap columns-block-container -mx-5 -mt-12 justify-start\">\n<div class=\"column-block flex flex-col mt-12 px-5  w-full md:w-full lg:w-1\/2 xl:w-1\/2\"\n    id=\"column-block_766cad818c95303bbf98f40e1dbb2719\" >\n    <div class=\"flex flex-col flex-grow rounded-xl relative  bg-transparent items-start justify-start\">\n\n<h3 class=\"wp-block-heading mb-0\">What you can do with your payments data:<\/h3>\n\n<\/div>\n<\/div>\n\n\n<div class=\"column-block flex flex-col mt-12 px-5  w-full md:w-full lg:w-1\/2 xl:w-1\/2\"\n    id=\"column-block_766cad818c95303bbf98f40e1dbb2719\" >\n    <div class=\"flex flex-col flex-grow rounded-xl relative  bg-transparent items-start justify-start\">\n\n<ul class=\"wp-block-list\">\n<li>Help clients reduce chargebacks by identifying where and when this is occurring most and providing education on reducing their exposure to fraud.<\/li>\n\n\n\n<li>Identify opportunities to improve your platform by looking for customer pain points such as late payments or areas of double data entry and offer steps to address these problems.<\/li>\n\n\n\n<li>Create in-depth reporting and dashboards to give clients real-time insights.<\/li>\n\n\n\n<li>Improve the customer experience further by providing a free session to run through their reporting dashboard, emphasising their current strengths and areas for growth.<\/li>\n\n\n\n<li>Monetise these experiences through providing reporting and dashboard features on a monthly subscription basis or as a value add when you\u2019re securing new customers, allowing you to charge an overall higher rate.<\/li>\n\n\n\n<li>Educate your customers and provide industry level insights with high-level analysis across all your clients\u2019 activity, product performance, average transaction value and more.<\/li>\n\n\n\n<li>Use the insights to fuel content for an annual report on your industry, if your sample size is large enough.<\/li>\n<\/ul>\n\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading mb-0\" id=\"h-leverage-your-payments-data-and-grow-with-us\">Leverage your payments data and grow with us<\/h3>\n\n\n\n<p>There is a treasure trove of information within your payments data. Analysing it at high and granular levels will give you and your customers the insights required to continue growing. Whether you\u2019re looking to improve your technology platform or exploring new ways to add value to your customers, using your payments data to provide rigour and structure for this process is invaluable.&nbsp;<\/p>\n\n\n\n<p>Would you like to learn more about how you can use your payments data to grow your business? Get in touch today to see how we can transform your business.<\/p>\n\n<\/div>\n            <\/div>\n            <div class=\"w-full mt-8 lg:px-4 lg:max-w-96 lg:order-1\">\n                <div class=\"w-full lg:sticky lg:top-36\">\n                                                                <div class=\"w-full p-6 bg-purple-200 rounded-lg\">\n                            <p class=\"font-bold text-[17px] mb-3 lg:text-[25px]\">\n                                Table of Contents\n                            <\/p>\n                            <div class=\"blog-contents-container\">\n                                                                    <a class=\"relative flex w-full py-4 !no-underline\" href=\"#payment-data-1\"\n                                        x-on:click.prevent=\"changeTab('payment-data-1')\">\n                                        <span\n                                            class=\"mr-4\">01\n                                        <\/span>\n                                        What is payments data and why is it valuable?\n                                        <span\n                                            class=\"absolute bottom-0 transition-all duration-300 left-0 w-full h-[1px] bg-grey\"\n                                            :class=\"tab === 'payment-data-1' ?\n                                                'bg-purple h-[3px]' :\n                                                'bg-grey'\">\n                                        <\/span>\n                                    <\/a>\n                                                                    <a class=\"relative flex w-full py-4 !no-underline\" href=\"#payment-data-2\"\n                                        x-on:click.prevent=\"changeTab('payment-data-2')\">\n                                        <span\n                                            class=\"mr-4\">02\n                                        <\/span>\n                                        How to access your payments data\n                                        <span\n                                            class=\"absolute bottom-0 transition-all duration-300 left-0 w-full h-[1px] bg-grey\"\n                                            :class=\"tab === 'payment-data-2' ?\n                                                'bg-purple h-[3px]' :\n                                                'bg-grey'\">\n                                        <\/span>\n                                    <\/a>\n                                                                    <a class=\"relative flex w-full py-4 !no-underline\" href=\"#payment-data-3\"\n                                        x-on:click.prevent=\"changeTab('payment-data-3')\">\n                                        <span\n                                            class=\"mr-4\">03\n                                        <\/span>\n                                        What to look for in transaction data\n                                        <span\n                                            class=\"absolute bottom-0 transition-all duration-300 left-0 w-full h-[1px] bg-grey\"\n                                            :class=\"tab === 'payment-data-3' ?\n                                                'bg-purple h-[3px]' :\n                                                'bg-grey'\">\n                                        <\/span>\n                                    <\/a>\n                                                                    <a class=\"relative flex w-full py-4 !no-underline\" href=\"#payment-data-4\"\n                                        x-on:click.prevent=\"changeTab('payment-data-4')\">\n                                        <span\n                                            class=\"mr-4\">04\n                                        <\/span>\n                                        How to use payments data to grow\n                                        <span\n                                            class=\"absolute bottom-0 transition-all duration-300 left-0 w-full h-[1px] bg-grey\"\n                                            :class=\"tab === 'payment-data-4' ?\n                                                'bg-purple h-[3px]' :\n                                                'bg-grey'\">\n                                        <\/span>\n                                    <\/a>\n                                                            <\/div>\n                        <\/div>\n                                        <div class=\"flex flex-wrap items-center w-full gap-2 p-6\">\n                        <p class=\"!mb-0\">Share:<\/p>\n                        <div class=\"flex items-center gap-y-2 gap-x-4\">\n                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/platforms.worldpay.com\/en\/blog\/how-to-use-your-payments-data-to-unlock-business-growth\/\">\n                            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 <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-custom-container bg-gradient-to-tr from-coral to-purple mt-0 mb-0 pt-24 pb-24\" style=\"background-image:url(https:\/\/platforms.worldpay.com\/wp-content\/uploads\/2024\/12\/shape-bg.png);background-size:cover\"><div class=\"container\"><div class=\"columns-block max-w-2000\" id=\"columns-block_5ea3c78453b37cec9fd6d5513e9193c8\">\n    <div class=\"flex flex-wrap columns-block-container -mx-5 -mt-12 justify-center\">\n<div class=\"column-block flex flex-col mt-12 px-5  w-full md:w-full lg:w-1\/2 xl:w-1\/2\"\n    id=\"column-block_628058e1bf429acae045d63f58573d33\" >\n    <div class=\"flex flex-col flex-grow rounded-xl relative  bg-transparent items-center justify-center\">\n\n<h4 class=\"wp-block-heading has-text-align-center has-h-3-font-size mb-0\" id=\"h-speak-to-a-payments-specialist\">Speak to a payments specialist<\/h4>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-lg-font-size\"><a class=\"wp-block-button__link has-white-color has-blue-default-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/platforms.worldpay.com\/en\/get-started\/\">Get started<\/a><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<div class=\"column-block flex flex-col mt-12 px-5  w-full md:w-full lg:w-1\/2 xl:w-1\/2\"\n    id=\"column-block_628058e1bf429acae045d63f58573d33\" >\n    <div class=\"flex flex-col flex-grow rounded-xl relative  bg-transparent items-center justify-center\">\n\n<h4 class=\"wp-block-heading has-text-align-center mb-6 has-h-3-font-size mb-0\" id=\"h-listen-to-our-payfaq-podcast-payments-data-your-company-s-most-valuable-asset-episode-17\">Listen to our PayFAQ podcast \u201cPayments data: Your company\u2019s most valuable asset | Episode 17\u201d<\/h4>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-lg-font-size\"><a class=\"wp-block-button__link has-white-color has-blue-default-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/platforms.worldpay.com\/en\/blog\/payments-data-your-companys-most-valuable-asset-episode-17\">Listen now<\/a><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-custom-container bg-transparent mt-12 mb-0 pt-12 pb-24\" style=\"background-image:url(\/wp-content\/uploads\/2025\/01\/cards-bg2.png);background-size:cover\"><div class=\"container\">\n<h2 class=\"wp-block-heading mb-0\">Explore more blogs<\/h2>\n\n\n<div class=\"related-blogs-block -mx-4 first:mt-0 mt-10\" id=\"related-blogs-block_a8ef8b07b50912280d6166f3885bcce1\">\n        <div class=\"swiper related-blogs-swiper\">\n            <div class=\"swiper-wrapper\">\n                                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                        <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            Blog post<\/p>\n                <h5>Why\u00a0embedded payments are transforming the healthcare experience<\/h5>\n            <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay.com\/en\/blog\/why-embedded-payments-are-transforming-the-healthcare-experience\/\">Read now<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                        <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            Blog post<\/p>\n                <h5>How to grow your field service platform&#039;s revenue up to 3x with payments<\/h5>\n            <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay.com\/en\/blog\/grow-your-field-service-platforms\/\">Read now<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                        <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            ebook<\/p>\n                <h5>Vertical SaaS: Miss the moment, miss the market<\/h5>\n            <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay.com\/en\/resources\/ebook\/power-of-vertical-saas\/\">Download now<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                        <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            Blog post<\/p>\n                <h5>The in\u2011person payments opportunity: How card\u2011present payments boost SaaS revenue<\/h5>\n            <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay.com\/en\/blog\/the-in-person-payments-opportunity\/\">Read now<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                    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justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            case-study<\/p>\n                <h5>Powering seamless fitness experiences with embedded payments at Xoda<\/h5>\n                <div class=\"mt-4\">\n            <p class=\"text-base leading-tight line-clamp-3\">How Worldpay for Platforms is supporting Xoda in transforming the way fitness businesses engage, charge, and grow<\/p>\n        <\/div>\n        <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay.com\/en\/customers\/xoda\/\">Learn more<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                            <\/div>\n            <div class=\"flex flex-wrap items-end justify-between w-full px-4 mt-10 md:flex-nowrap\">\n                <div class=\"relative px-0 mb-4 md:mb-0 lg:pr-10\">\n                    <div class=\"swiper-pagination 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