{"id":348,"date":"2021-09-21T13:42:00","date_gmt":"2021-09-21T13:42:00","guid":{"rendered":"https:\/\/platforms.worldpay.com\/en\/?p=348"},"modified":"2025-03-26T22:34:34","modified_gmt":"2025-03-26T22:34:34","slug":"payments-will-be-softwares-holy-grail","status":"publish","type":"post","link":"https:\/\/platforms.worldpay.com\/en\/blog\/payments-will-be-softwares-holy-grail\/","title":{"rendered":"Payments will be software\u2019s holy grail"},"content":{"rendered":"
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Why the most successful SaaS companies will grow on the back of payments<\/h3>\n\n\n\n

Getting real about payment facilitation<\/h4>\n\n\n\n

The payments industry has been generating significant noise lately, but the reality is the space is still largely occupied by legacy players who are consolidating and giving the appearance of innovation without actually changing the game for their clients. Without new solutions, payments will remain an unnecessarily complicated utility for companies processing transactions. And while the industry\u2019s favourite buzzwords of payment facilitation paint a golden picture for monetisation potential among clients with high payments aptitude and an appetite for risk, they paint an incomplete picture of payment\u2019s future potential.<\/p>\n\n\n\n

To be clear \u2013 monetising payments is a critical ingredient for the growth and success of the SaaS companies and digital marketplaces. But so few of those on the cusp of becoming the next\u00a0Shopify<\/a>, or\u00a0GoFundMe<\/a>, or Mindbody employ a payments professional let alone a full staff for payments risk and compliance. The tip of the spear for these is the promise of revenues from payments and a solution that is more tech-focused \u2013 a payments software as a service. But that\u2019s not enough. Too many emerging players sell the idea of the software company becoming a payments company and leave their clients halfway to the promise-land: stuck with the cumbersome responsibility of full integration, risk boarding and compliance.<\/p>\n\n\n\n

So how do tech businesses navigate around this? Let\u2019s first start by clearly defining the newest models in the payments space \u2013 from payment partners to payment facilitation. I\u2019ll start with the hot topic at hand, payment facilitation. When software companies are sold the idea of becoming a payments company, they\u2019re buying into becoming a payment facilitator. In short, this makes the software a master merchant account provider who through a contract with an acquiring bank can board sub-merchants and facilitate payment transactions for them. That payment facilitator has ultimate ownership of their payments contracts, not just pricing but all associated risk. Beyond the basics of what it is, the path to facilitation can be an arduous journey \u2013 filled with due diligence, card brand registrations, tech development, certifications, and more. Conversely, integrated payments via a partner are a software platform\u2019s simplified route to accepting payments through a facilitator\u2019s master merchant account. With this, a platform is up and running quickly and relies on the payments partner to do the heavy lifting of technology maintenance, risk and compliance. <\/p>\n\n\n\n

Building total enterprise value<\/h4>\n\n\n\n

The key is finding the sweet spot between partner to payment facilitator for each SaaS provider. Payment facilitation is a huge opportunity that allows software companies to take control of their payments experience as a part of their integrated software offering and maximise top-line revenue, however, many providers prefer to mature to this destination through an aligned payments partner.<\/p>\n\n\n\n

Our flexible platform is designed to empower tech-led businesses to control the payment experience and optimise revenue for maximum growth, whether customers are all-in on payment facilitation or better suited for a payment facilitation-like solution.<\/p>\n\n\n\n

We enable software companies to jump-start a high-growth payments business, as well as those ready \u2013 to fully seize the embedded payments opportunity as a payment facilitator. Our out-of-the box, full production platform is seamlessly layered into a client\u2019s platform, mobile app or marketplace. This creates a world-class customer experience and allows clients to tap into additional revenue streams that accelerate growth.<\/p>\n\n<\/div>\n <\/div>\n

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Why\u00a0embedded payments are transforming the healthcare experience<\/h5>\n
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How to grow your field service platform's revenue up to 3x with payments<\/h5>\n
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Vertical SaaS: Miss the moment, miss the market<\/h5>\n
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The in\u2011person payments opportunity: How card\u2011present payments boost SaaS revenue<\/h5>\n
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\n Blog post<\/p>\n

Integrated vs. embedded payments: The strategic decision for vertical SaaS<\/h5>\n
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Integrated and embedded payments may sound similar, but they differ significantly in ownership, monetisation, and impact on vertical SaaS growth.<\/p>\n <\/div>\n

\n Read now<\/a>\n <\/div>\n<\/div>\n <\/div>\n
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\n case-study<\/p>\n

Powering seamless fitness experiences with embedded payments at Xoda<\/h5>\n
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How Worldpay for Platforms is supporting Xoda in transforming the way fitness businesses engage, charge, and grow<\/p>\n <\/div>\n

\n Learn more<\/a>\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n
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