{"id":351,"date":"2021-09-16T13:00:00","date_gmt":"2021-09-16T13:00:00","guid":{"rendered":"https:\/\/platforms.worldpay.com\/en\/?p=351"},"modified":"2025-03-26T23:05:38","modified_gmt":"2025-03-26T23:05:38","slug":"creating-a-positive-customer-experience-in-payments","status":"publish","type":"post","link":"https:\/\/platforms.worldpay.com\/en\/blog\/creating-a-positive-customer-experience-in-payments\/","title":{"rendered":"Creating a positive customer experience in payments"},"content":{"rendered":"
\n
\n
\n
\n
\n\n

If you have the resources and funding to maintain a fully owned and branded payments experience, then becoming a PayFac\u00ae is a no brainer. Good on you!\u00a0<\/p>\n\n\n\n

However, most SaaS companies aren\u2019t there yet. If you find yourself desperately knitting a patchwork quilt of customer training documents, automation software, transaction emails, API calls, customer service requests and compliance checks, there is a better way. It\u2019s time to consider using an embedded payments partner to help support your customer experience as well as your business as a whole. <\/p>\n\n\n\n

In the past, the only real option in the Australian market for companies like yours was to go with an ISO who would completely control your customer communications with a one-size-fits all methodology. This creates a disjointed experience for your customers, such as having payment forms sitting outside of your platform on hosted pages and your brand not featured on communications. Maybe you\u2019ve already gone this route and know too well its shortcomings?<\/p>\n\n\n\n

Luckily, recent developments mean that some providers in the form of embedded payments partners now offer a more customisable experience where you can still get all the help you need with merchant onboarding and merchant management, but the actual payment software is fully embedded into your own platform, giving you the power to white-label and process payments all from within the one platform. <\/p>\n\n\n\n

Your brand is also featured on emails, hosted payment pages, and application forms (to name a few), giving you the ability to create a smooth customer experience, without the in-house army required to manage it. <\/p>\n\n\n\n

\n

With us as your embedded payments partner, you can create the best merchant experience and enjoy the benefits of payment facilitation without the associated risks. Another no-brainer.<\/h3>\n<\/div><\/div>\n\n<\/div>\n <\/div>\n
\n
\n
\n

Share:<\/p>\n

\n \n \n \n \n <\/svg>\n <\/a>\n \n \n \n \n \n <\/g>\n \n \n \n <\/clipPath>\n <\/defs>\n <\/svg>\n <\/a>\n \n \n \n \n <\/svg>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
\n
\n
\n
\n\n

Looking for more personalised advice?<\/h4>\n\n\n\n
\n
Speak to a specialist<\/a><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n

Explore more blogs<\/h2>\n\n\n
\n
\n
\n
\n
\n

\n Blog post<\/p>\n

Why\u00a0embedded payments are transforming the healthcare experience<\/h5>\n
\n Read now<\/a>\n <\/div>\n<\/div>\n <\/div>\n
\n
\n

\n Blog post<\/p>\n

How to grow your field service platform's revenue up to 3x with payments<\/h5>\n
\n Read now<\/a>\n <\/div>\n<\/div>\n <\/div>\n
\n
\n

\n ebook<\/p>\n

Vertical SaaS: Miss the moment, miss the market<\/h5>\n
\n Download now<\/a>\n <\/div>\n<\/div>\n <\/div>\n
\n
\n

\n Blog post<\/p>\n

The in\u2011person payments opportunity: How card\u2011present payments boost SaaS revenue<\/h5>\n
\n Read now<\/a>\n <\/div>\n<\/div>\n <\/div>\n
\n
\n

\n Blog post<\/p>\n

Integrated vs. embedded payments: The strategic decision for vertical SaaS<\/h5>\n
\n

Integrated and embedded payments may sound similar, but they differ significantly in ownership, monetisation, and impact on vertical SaaS growth.<\/p>\n <\/div>\n

\n Read now<\/a>\n <\/div>\n<\/div>\n <\/div>\n
\n
\n

\n case-study<\/p>\n

Powering seamless fitness experiences with embedded payments at Xoda<\/h5>\n
\n

How Worldpay for Platforms is supporting Xoda in transforming the way fitness businesses engage, charge, and grow<\/p>\n <\/div>\n

\n Learn more<\/a>\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n
\n
\n
\n <\/div>\n <\/div>\n
\n View all resources<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[8],"tags":[],"topic":[],"class_list":["post-351","post","type-post","status-publish","format-standard","hentry","category-blog-post"],"acf":[],"yoast_head":"\nCreating a positive customer experience in payments | Worldpay for Platforms<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/platforms.worldpay.com\/en\/blog\/creating-a-positive-customer-experience-in-payments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating a positive customer experience in payments\" \/>\n<meta property=\"og:url\" content=\"https:\/\/platforms.worldpay.com\/en\/blog\/creating-a-positive-customer-experience-in-payments\/\" \/>\n<meta property=\"og:site_name\" content=\"Worldpay for Platforms\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-16T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-26T23:05:38+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/blog\\\/creating-a-positive-customer-experience-in-payments\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/blog\\\/creating-a-positive-customer-experience-in-payments\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Creating a positive customer experience in payments\",\"datePublished\":\"2021-09-16T13:00:00+00:00\",\"dateModified\":\"2025-03-26T23:05:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/blog\\\/creating-a-positive-customer-experience-in-payments\\\/\"},\"wordCount\":310,\"commentCount\":0,\"articleSection\":[\"Blog post\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/blog\\\/creating-a-positive-customer-experience-in-payments\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/blog\\\/creating-a-positive-customer-experience-in-payments\\\/\",\"url\":\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/blog\\\/creating-a-positive-customer-experience-in-payments\\\/\",\"name\":\"Creating a positive customer experience in payments | Worldpay for Platforms\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/#website\"},\"datePublished\":\"2021-09-16T13:00:00+00:00\",\"dateModified\":\"2025-03-26T23:05:38+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/blog\\\/creating-a-positive-customer-experience-in-payments\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/blog\\\/creating-a-positive-customer-experience-in-payments\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/blog\\\/creating-a-positive-customer-experience-in-payments\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Creating a positive customer experience in payments\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/\",\"name\":\"Worldpay for Platforms\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\\\/\\\/platforms.worldpay.com\\\/en\\\/blog\\\/author\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Creating a positive customer experience in payments | Worldpay for Platforms","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/platforms.worldpay.com\/en\/blog\/creating-a-positive-customer-experience-in-payments\/","og_locale":"en_US","og_type":"article","og_title":"Creating a positive customer experience in payments","og_url":"https:\/\/platforms.worldpay.com\/en\/blog\/creating-a-positive-customer-experience-in-payments\/","og_site_name":"Worldpay for Platforms","article_published_time":"2021-09-16T13:00:00+00:00","article_modified_time":"2025-03-26T23:05:38+00:00","twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/platforms.worldpay.com\/en\/blog\/creating-a-positive-customer-experience-in-payments\/#article","isPartOf":{"@id":"https:\/\/platforms.worldpay.com\/en\/blog\/creating-a-positive-customer-experience-in-payments\/"},"author":{"name":"","@id":""},"headline":"Creating a positive customer experience in payments","datePublished":"2021-09-16T13:00:00+00:00","dateModified":"2025-03-26T23:05:38+00:00","mainEntityOfPage":{"@id":"https:\/\/platforms.worldpay.com\/en\/blog\/creating-a-positive-customer-experience-in-payments\/"},"wordCount":310,"commentCount":0,"articleSection":["Blog post"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/platforms.worldpay.com\/en\/blog\/creating-a-positive-customer-experience-in-payments\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/platforms.worldpay.com\/en\/blog\/creating-a-positive-customer-experience-in-payments\/","url":"https:\/\/platforms.worldpay.com\/en\/blog\/creating-a-positive-customer-experience-in-payments\/","name":"Creating a positive customer experience in payments | Worldpay for Platforms","isPartOf":{"@id":"https:\/\/platforms.worldpay.com\/en\/#website"},"datePublished":"2021-09-16T13:00:00+00:00","dateModified":"2025-03-26T23:05:38+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/platforms.worldpay.com\/en\/blog\/creating-a-positive-customer-experience-in-payments\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/platforms.worldpay.com\/en\/blog\/creating-a-positive-customer-experience-in-payments\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/platforms.worldpay.com\/en\/blog\/creating-a-positive-customer-experience-in-payments\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/platforms.worldpay.com\/en\/"},{"@type":"ListItem","position":2,"name":"Creating a positive customer experience in payments"}]},{"@type":"WebSite","@id":"https:\/\/platforms.worldpay.com\/en\/#website","url":"https:\/\/platforms.worldpay.com\/en\/","name":"Worldpay for Platforms","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/platforms.worldpay.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/platforms.worldpay.com\/en\/blog\/author\/"}]}},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"","author_link":"https:\/\/platforms.worldpay.com\/en\/blog\/author\/"},"_links":{"self":[{"href":"https:\/\/platforms.worldpay.com\/en\/wp-json\/wp\/v2\/posts\/351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/platforms.worldpay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/platforms.worldpay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/platforms.worldpay.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/platforms.worldpay.com\/en\/wp-json\/wp\/v2\/comments?post=351"}],"version-history":[{"count":0,"href":"https:\/\/platforms.worldpay.com\/en\/wp-json\/wp\/v2\/posts\/351\/revisions"}],"wp:attachment":[{"href":"https:\/\/platforms.worldpay.com\/en\/wp-json\/wp\/v2\/media?parent=351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/platforms.worldpay.com\/en\/wp-json\/wp\/v2\/categories?post=351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/platforms.worldpay.com\/en\/wp-json\/wp\/v2\/tags?post=351"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/platforms.worldpay.com\/en\/wp-json\/wp\/v2\/topic?post=351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}