{"id":582,"date":"2025-03-31T03:08:35","date_gmt":"2025-03-31T03:08:35","guid":{"rendered":"https:\/\/platforms.worldpay.com\/en\/?p=582"},"modified":"2025-03-31T03:11:47","modified_gmt":"2025-03-31T03:11:47","slug":"introducing-worldpay-for-platforms","status":"publish","type":"post","link":"https:\/\/platforms.worldpay.com\/en\/blog\/introducing-worldpay-for-platforms\/","title":{"rendered":"Introducing Worldpay for Platforms"},"content":{"rendered":"<section class=\"blog-contents-block py-12 lg:py-24\" x-data=\"blogContents('', [])\">\n    <div class=\"container relative\">\n        <div class=\"flex flex-wrap -mt-8 lg:-mx-4\">\n            <div class=\"order-1 w-full mt-8 lg:px-4 lg:flex-1 lg:order-0\">\n                <div class=\"acf-innerblocks-container\">\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<\/blockquote>\n<\/blockquote>\n\n\n<h2 class=\"wp-block-post-title\">Introducing Worldpay for Platforms<\/h2>\n\n\n<p><\/p>\n\n\n\n<p>Over the years, Worldpay has established itself as the world\u2019s largest payments processor, consistently pushing the boundaries of payment technology. Our new name \u2013 <strong>Worldpay for Platforms<\/strong> \u2013 perfectly reflects what we do: empowering software companies with <strong>Embedded Payments <\/strong>that drive growth and customer loyalty.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<div style=\"background-color:#f4f0fe;color:#32373c\" class=\"wp-block-genesis-blocks-gb-testimonial left-aligned gb-has-avatar gb-font-size-18 gb-block-testimonial\"><div class=\"gb-testimonial-text\">Our new identity marks the beginning of a new era of growth and innovation as we unite under the Worldpay brand to deliver seamless digital payment experiences that our customers love.<\/div><div class=\"gb-testimonial-info\"><div class=\"gb-testimonial-avatar-wrap\"><div class=\"gb-testimonial-image-wrap\"><img decoding=\"async\" class=\"gb-testimonial-avatar\" src=\"https:\/\/platforms.worldpay.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Alison-Morris-150x150.jpg\" \/><\/div><\/div><h2 class=\"gb-testimonial-name\" style=\"color:#32373c\"><strong>Alison Morris<\/strong><\/h2><small class=\"gb-testimonial-title\" style=\"color:#32373c\">Senior Vice President and General Manager Australia and New Zealand<\/small><\/div><\/div>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-genesis-blocks-gb-spacer gb-block-spacer gb-divider-solid gb-divider-size-1\"><hr style=\"height:30px\" \/><\/div>\n\n\n\n<h4 class=\"wp-block-heading mb-0\" id=\"h-what-it-means-for-us\"><strong>What it means for us<\/strong><\/h4>\n\n\n\n<p>While our name is changing, our platform, dedicated service, local team, and legal relationship with Payrix Australia Pty Ltd remains the same.<\/p>\n\n\n\n<h5 class=\"wp-block-heading mb-0\" id=\"h-the-key-benefit\"><strong>The key benefit?<\/strong><\/h5>\n\n\n\n<p>We\u2019re bringing the world closer, enabling you to tap into new customer bases and unlock additional revenue streams that accelerate your growth. With Worldpay, you gain access to:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column xl:w-1\/4 md:w-1\/2 w-full is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column xl:w-1\/4 md:w-1\/2 w-full is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/platforms.worldpay.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/2-2-1024x1024.png\" alt=\"\" class=\"wp-image-589\" style=\"width:78px;height:auto\" srcset=\"https:\/\/platforms.worldpay.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/2-2-1024x1024.png 1024w, https:\/\/platforms.worldpay.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/2-2-300x300.png 300w, https:\/\/platforms.worldpay.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/2-2-150x150.png 150w, https:\/\/platforms.worldpay.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/2-2-768x768.png 768w, https:\/\/platforms.worldpay.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/2-2-600x600.png 600w, https:\/\/platforms.worldpay.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/2-2.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Enterprise-grade technology tailored to local markets<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column xl:w-1\/4 md:w-1\/2 w-full is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/platforms.worldpay.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/3-1024x1024.png\" alt=\"\" class=\"wp-image-590\" style=\"width:78px;height:auto\" srcset=\"https:\/\/platforms.worldpay.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/3-1024x1024.png 1024w, https:\/\/platforms.worldpay.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/3-300x300.png 300w, https:\/\/platforms.worldpay.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/3-150x150.png 150w, https:\/\/platforms.worldpay.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/3-768x768.png 768w, https:\/\/platforms.worldpay.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/3-600x600.png 600w, https:\/\/platforms.worldpay.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/3.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A seamless payments experience \u2013 online, in-store, and mobile.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>For our partners, if you have any questions or need further assistance during this transition, please do not hesitate to reach out to your Partner Manager or contact our support team.<\/p>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-genesis-blocks-gb-spacer gb-block-spacer gb-divider-solid gb-divider-size-1\"><hr style=\"height:30px\" \/><\/div>\n<\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left mb-0\" id=\"h-our-journey-from-startup-to-global-leader\"><strong>Our journey: From startup to global leader<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left\">From our humble beginnings in Brisbane in 2009, when two brothers set out to revolutionise digital payments, to becoming part of a global fintech powerhouse,<\/p>\n\n\n\n<p class=\"has-text-align-left\">our story is one of continuous innovation and growth.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Let\u2019s take a look back at where things started, how we got to where we are today, and the opportunities that lie ahead.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"752\" height=\"1024\" src=\"https:\/\/platforms.worldpay.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Rebranding-Blog-Website-5-752x1024.png\" alt=\"\" class=\"wp-image-598\" srcset=\"https:\/\/platforms.worldpay.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Rebranding-Blog-Website-5-752x1024.png 752w, https:\/\/platforms.worldpay.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Rebranding-Blog-Website-5-220x300.png 220w, https:\/\/platforms.worldpay.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Rebranding-Blog-Website-5-768x1046.png 768w, https:\/\/platforms.worldpay.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Rebranding-Blog-Website-5-1128x1536.png 1128w, https:\/\/platforms.worldpay.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Rebranding-Blog-Website-5.png 1366w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/figure>\n<\/blockquote>\n<\/blockquote>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-genesis-blocks-gb-spacer gb-block-spacer gb-divider-solid gb-divider-size-1\"><hr style=\"height:30px\" \/><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center mb-0\" id=\"h-o-ne-brand-one-vision\">O<strong>ne Brand, One Vision<\/strong><\/h4>\n\n\n\n<p>Today, as <strong>Worldpay for Platforms<\/strong>, we are part of a globally recognised leader in payments, driven by a shared vision to unleash the potential of every business. Guided by our values:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Think<\/strong> like a customer.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Act<\/strong> like an owner.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Win <\/strong>as a team<\/p>\n\n\n\n<p>we stay curious, take ownership, and grow together.<\/p>\n\n\n\n<p>As part of <strong>Worldpay<\/strong>, we join a global community of experts in payments innovation that\u2019s constantly evolving how we work to <strong>create better payment services<\/strong> for <strong>you <\/strong>and<strong> your customers<\/strong>.<\/p>\n\n\n\n<p>We\u2019re excited to continue delivering best-in-class embedded payment solutions under a powerful global brand with unmatched scale, reputation, and technology.<\/p>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-genesis-blocks-gb-spacer gb-block-spacer gb-divider-solid gb-divider-size-1\"><hr style=\"height:30px\" \/><\/div>\n\n\n\n<h4 class=\"wp-block-heading mb-0\" id=\"h-worldpay-a-global-leader-in-payments\">Worldpay: A global leader in payments<\/h4>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-genesis-blocks-gb-spacer gb-block-spacer gb-divider-solid gb-divider-size-1\"><hr style=\"height:30px\" \/><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column xl:w-1\/4 md:w-1\/2 w-full is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery alignleft has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" width=\"550\" height=\"1000\" data-id=\"587\" src=\"https:\/\/platforms.worldpay.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Graphic.jpg\" alt=\"\" class=\"wp-image-587\" srcset=\"https:\/\/platforms.worldpay.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Graphic.jpg 550w, https:\/\/platforms.worldpay.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Graphic-165x300.jpg 165w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column xl:w-1\/4 md:w-1\/2 w-full is-layout-flow wp-block-column-is-layout-flow\">\n<p>Worldpay helps drive the global economy each day, processing the largest volume of payment transactions in the world \u2013<strong> 52 billion per year<\/strong> (that\u2019s one billion per week) \u2013 making the way millions of people pay, easier every day.<\/p>\n\n\n\n<p>Worldpay powers payments for over one million merchants globally and is trusted by leading companies such as<\/p>\n\n\n\n<p>Worldpay is the payment technology of choice for:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<p><em><mark style=\"background-color:transparent\" class=\"has-inline-color has-purple-default-color\">Amazon<\/mark><\/em><\/p>\n\n\n\n<p><em><mark style=\"background-color:transparent\" class=\"has-inline-color has-purple-default-color\">Tesco<\/mark><\/em><\/p>\n\n\n\n<p><em><mark style=\"background-color:transparent\" class=\"has-inline-color has-purple-default-color\">Experian<\/mark><\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<p><em><mark style=\"background-color:transparent\" class=\"has-inline-color has-purple-default-color\">Emirates<\/mark><\/em><\/p>\n\n\n\n<p><em><mark style=\"background-color:transparent\" class=\"has-inline-color has-purple-default-color\">Virgin Atlantic<\/mark><\/em> <\/p>\n\n\n\n<p><em><mark style=\"background-color:transparent\" class=\"has-inline-color has-grey-default-color\">and more...<\/mark><\/em><\/p>\n<\/div>\n\n\n\n<p>Worldpay is the payment technology of choice for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>7 out of 10 top retailers<\/li>\n\n\n\n<li>9 out of 10 top airlines<\/li>\n\n\n\n<li>8 out of 10 quick service restaurants<\/li>\n\n\n\n<li>7 out of 10 top internet companies<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-genesis-blocks-gb-spacer gb-block-spacer gb-divider-solid gb-divider-size-1\"><hr style=\"height:30px\" \/><\/div>\n\n\n\n<p class=\"has-text-align-center\">We\u2019re proud and excited to be a part of the Worldpay team.<\/p>\n\n\n\n<p class=\"has-text-align-center\">Our new identity reflects our commitment to redefining what\u2019s possible in embedded payments and supporting our software partners as they scale and thrive worldwide.<\/p>\n\n\n\n<p class=\"has-text-align-center\">The future of payments is here, and we\u2019re thrilled to shape it together.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Welcome to Worldpay for Platforms.<\/strong><\/p>\n\n<\/div>\n            <\/div>\n            <div class=\"w-full mt-8 lg:px-4 lg:max-w-96 lg:order-1\">\n                <div class=\"w-full lg:sticky lg:top-36\">\n                                                            <div class=\"flex flex-wrap items-center w-full gap-2 p-6\">\n                        <p class=\"!mb-0\">Share:<\/p>\n                        <div class=\"flex items-center gap-y-2 gap-x-4\">\n                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/platforms.worldpay.com\/en\/blog\/introducing-worldpay-for-platforms\/\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" fill=\"none\">\n                                    <rect width=\"33.471\" height=\"33.471\" x=\".389\" y=\".951\" stroke=\"#1B1B6F\"\n                                        stroke-width=\".778\" rx=\"16.735\" 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style=\"background-image:url(\/wp-content\/uploads\/2025\/01\/cards-bg2.png);background-size:cover\"><div class=\"container\">\n<h2 class=\"wp-block-heading mb-0\" id=\"h-explore-more-blogs\">Explore more blogs<\/h2>\n\n\n<div class=\"related-blogs-block -mx-4 first:mt-0 mt-10\" id=\"related-blogs-block_e457112afd7a1bde1ee34f97991b4063\">\n        <div class=\"swiper related-blogs-swiper\">\n            <div class=\"swiper-wrapper\">\n                                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                        <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            Blog post<\/p>\n                <h5>Why\u00a0embedded payments are transforming the healthcare experience<\/h5>\n            <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" 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                <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            ebook<\/p>\n                <h5>Vertical SaaS: Miss the moment, miss the market<\/h5>\n            <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay.com\/en\/resources\/ebook\/power-of-vertical-saas\/\">Download now<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                        <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            Blog post<\/p>\n                <h5>The in\u2011person payments opportunity: How card\u2011present payments boost SaaS revenue<\/h5>\n            <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay.com\/en\/blog\/the-in-person-payments-opportunity\/\">Read now<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                        <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            Blog post<\/p>\n                <h5>Integrated vs. embedded payments: The strategic decision for vertical SaaS<\/h5>\n                <div class=\"mt-4\">\n            <p class=\"text-base leading-tight line-clamp-3\">Integrated and embedded payments may sound similar, but they differ significantly in ownership, monetisation, and impact on vertical SaaS growth.<\/p>\n        <\/div>\n        <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay.com\/en\/blog\/integrated-vs-embedded-payments\/\">Read now<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                        <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            case-study<\/p>\n                <h5>Powering seamless fitness experiences with embedded payments at Xoda<\/h5>\n                <div class=\"mt-4\">\n            <p class=\"text-base leading-tight line-clamp-3\">How Worldpay for Platforms is supporting Xoda in transforming the way fitness businesses engage, charge, and grow<\/p>\n        <\/div>\n        <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay.com\/en\/customers\/xoda\/\">Learn more<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                            <\/div>\n            <div class=\"flex flex-wrap items-end justify-between w-full px-4 mt-10 md:flex-nowrap\">\n                <div class=\"relative px-0 mb-4 md:mb-0 lg:pr-10\">\n                    <div class=\"swiper-pagination related-blogs-pagination swiper-pagination-blue\">\n                    <\/div>\n                <\/div>\n                                    <div class=\"flex justify-center w-full lg:justify-end md:w-auto\">\n                        <a class=\"btn btn-blue !no-underline\" href=\"https:\/\/platforms.worldpay.com\/en\/resources\/\">View all resources<\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[8],"tags":[],"topic":[],"class_list":["post-582","post","type-post","status-publish","format-standard","hentry","category-blog-post"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Introducing Worldpay for Platforms | Worldpay for Platforms<\/title>\n<meta name=\"description\" content=\"We\u2019re excited to share a major new announcement \u2014Payrix has rebranded to Worldpay for Platforms!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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