{"id":776,"date":"2025-09-22T06:49:10","date_gmt":"2025-09-22T06:49:10","guid":{"rendered":"https:\/\/platforms.worldpay.com\/en\/?post_type=report&#038;p=776"},"modified":"2025-09-22T06:49:11","modified_gmt":"2025-09-22T06:49:11","slug":"2025-merchant-insider-report","status":"publish","type":"report","link":"https:\/\/platforms.worldpay.com\/en\/resources\/report\/2025-merchant-insider-report\/","title":{"rendered":"2025 Merchant Insider Report"},"content":{"rendered":"\n<div class=\"wp-block-custom-container bg-transparent mt-0 mb-0 pt-12 pb-12\"><div class=\"container\"><div class=\"columns-block max-w-2000\" id=\"columns-block_52d981f620c5375ea37a4de0bd38a49a\">\n    <div class=\"flex flex-wrap columns-block-container -mx-5 -mt-12 justify-start\">\n<div class=\"column-block flex flex-col mt-12 px-5  w-full md:w-full lg:w-1\/2 xl:w-1\/2\"\n    id=\"column-block_53902669ec79af2d2497f008ff84d47e\" >\n    <div class=\"flex flex-col flex-grow rounded-xl relative  bg-transparent items-start justify-start\">\n\n<h2 class=\"wp-block-heading mb-0\" id=\"h-how-smbs-are-shifting-software-perspectives-on-embedded-finance-capabilities\">How SMBs are shifting software perspectives on embedded finance capabilities<\/h2>\n\n\n\n<p><mark class=\"has-inline-color has-black-color\">For software platforms, the clock is ticking. The payment landscape has fundamentally shifted and knowing what your customers truly want has never been more important. The 2025 Merchant Insider Report, based on a comprehensive survey of 500+ small businesses across seven key industries, reveals what users expect from their software platforms and why financial technology integration is now critical for growth and customer retention.  <\/mark><\/p>\n\n\n\n<p><mark class=\"has-inline-color has-black-color\"><br><strong>Inside, you'll discover:<\/strong> <\/mark><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><mark class=\"has-inline-color has-black-color\">Why 90% of businesses consider embedded finance critical to their operations <\/mark><\/li>\n\n\n\n<li><mark class=\"has-inline-color has-black-color\">What's driving more than 1 in 5 businesses to seek new software providers <\/mark><\/li>\n\n\n\n<li><mark class=\"has-inline-color has-black-color\">Why platforms that move fast will lock in customer loyalty while others lose ground <\/mark><\/li>\n\n\n\n<li><mark class=\"has-inline-color has-black-color\">How to expand beyond payments to meet evolving customer demands <\/mark><\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading mb-0\" id=\"h-download-today\">Download today.<\/h4>\n\n\n\n<p><\/p>\n\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","class_list":["post-776","report","type-report","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.5) - 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