{"id":372,"date":"2023-05-09T15:09:00","date_gmt":"2023-05-09T15:09:00","guid":{"rendered":"https:\/\/platforms.worldpay.com\/en\/?p=372"},"modified":"2025-03-25T11:54:07","modified_gmt":"2025-03-25T11:54:07","slug":"whats-more-important-saas-revenue-or-payments-revenue","status":"publish","type":"video","link":"https:\/\/platforms.worldpay.com\/en\/resources\/videos\/whats-more-important-saas-revenue-or-payments-revenue\/","title":{"rendered":"What\u2019s more important: SaaS revenue or payments revenue?"},"content":{"rendered":"<section class=\"blog-contents-block py-12 lg:py-24\" x-data=\"blogContents('', [])\">\n    <div class=\"container relative\">\n        <div class=\"flex flex-wrap -mt-8 lg:-mx-4\">\n            <div class=\"order-1 w-full mt-8 lg:px-4 lg:flex-1 lg:order-0\">\n                <div class=\"acf-innerblocks-container\">\n<div class=\"vidyard-embed-block relative pb-[56.25%] h-0 overflow-hidden bg-transparent max-w-full w-full rounded-xl shadow-2xl\"\n        id=\"vidyard-embed-block_e1e99caac019b46de1b980a2a374ca9a\">\n        <iframe loading=\"lazy\" class=\"absolute top-0 left-0 bg-transparent opacity-1\" src=\"https:\/\/play.vidyard.com\/nxFhKz9GjqCDQjuh5WAXSp?disable_popouts=1&amp;v=4.3.15&amp;type=inline\"\n            allow=\"autoplay; fullscreen; picture-in-picture; camera; microphone; display-capture; clipboard-write\"\n            allowfullscreen=\"\" allowtransparency=\"true\" referrerpolicy=\"no-referrer-when-downgrade\" frameborder=\"0\"\n            height=\"100%\" width=\"100%\" scrolling=\"no\"><\/iframe>\n    <\/div>\n\n\n\n<h5 class=\"wp-block-heading mb-0\" id=\"h-transcript\">Transcript<\/h5>\n\n\n\n<p>It depends on the business and where they\u2019re at. There are companies where the software is a gateway to payments revenue and so there\u2019s no question \u2013 we\u2019re gonna give the software away for free because it\u2019s gonna unlock payments volume and we know that\u2019s far more valuable. There are other places where you have to offer embedded payments to be competitive in the marketplace and maybe it\u2019s a really heavy ACH market, and it\u2019s super high ticket and we\u2019re not going to be getting north of 100 basis points on that. So it\u2019s a different revenue generation opportunity but it\u2019s crucial to the success of the core platform.&nbsp;<\/p>\n\n\n\n<p>Nate, you\u2019re living it and breathing it every single day. What\u2019s more important to JobNimbus, the SaaS revenue you generate off your end users or the payments revenue that you\u2019re starting to pump through the platform?&nbsp;<\/p>\n\n\n\n<p>Our journey with payments coming in alongside the core platform revenue has been interesting. It\u2019s been really exciting because now we\u2019re really starting to be able to test and see that revenue stream get some legs and start running. And so, somewhat similar, I think it\u2019s gonna depend on the stage. Right now, both are very, very important but it is exciting to go and test where you\u2019ve got this tried and true core revenue platform stream, and you know what works and how to execute there. And for us at JobNimbus, it\u2019s so much fun because we get to go test and figure out what\u2019s getting adopted and what\u2019s making this go crazy. So it\u2019s gonna vary.<\/p>\n\n<\/div>\n            <\/div>\n            <div class=\"w-full mt-8 lg:px-4 lg:max-w-96 lg:order-1\">\n                <div class=\"w-full lg:sticky lg:top-36\">\n                                                            <div class=\"flex flex-wrap items-center w-full gap-2 p-6\">\n                        <p class=\"!mb-0\">Share:<\/p>\n                        <div class=\"flex items-center gap-y-2 gap-x-4\">\n                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/platforms.worldpay.com\/en\/resources\/videos\/whats-more-important-saas-revenue-or-payments-revenue\/\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" fill=\"none\">\n                                    <rect width=\"33.471\" height=\"33.471\" x=\".389\" y=\".951\" stroke=\"#1B1B6F\"\n                                        stroke-width=\".778\" rx=\"16.735\" \/>\n                            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