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The complete guide to embedded finance

The future of software platforms is being rewritten by embedded finance. 

What was once considered a "nice-to-have" is now the foundation for platforms’ hypergrowth. Embedded finance—bringing payments, lending, money management, and more directly into your platform—has become essential for increasing user retention, building loyalty, and unlocking new revenue streams. By 2030, the embedded finance market is projected to reach $7.2 trillion, and platforms that act now are poised to lead the next wave of innovation.  

This comprehensive eBook reveals: 

  • The state of the market: Why embedded finance has shifted from desirable to indispensable for platforms and their users. 
  • What embedded finance is: Explore how payments, lending, money management, and more are being seamlessly woven into software experiences. 
  • Growth strategies: How embedding financial products transforms platforms from utilities into must-have business partners. 
  • Timing is everything: Why now is the moment to invest, with more than half of businesses planning to increase their software budgets and prioritize integrated financial solutions. 
  • Benefits and challenges: The upside, higher retention, brand stickiness, and new monetization. The hurdles, regulatory complexity, and operational readiness.  
  • Key takeaways and next steps: Practical insights to help your platform capture the full value of embedded finance, with advice on finding the right partner to simplify your journey. 

Ready to unlock your platform’s potential and deliver the seamless financial experiences your users demand?  

Fill out the form to access your copy of “The complete guide to embedded finance” and start building the future of your platform today.