Retail software New West Technologies partners with Worldpay for Platforms to position themselves as “trusted advisor” to merchants

New West Technologies is an installer and integrator of point-of-sale (POS) software and retail solutions with several decades of experience. Based out of Portland, Oregon, New West Technologies needed a payment partner who could help them remain “the trusted advisor” and “the problem solver” to their software users. When a customer calls, asks a payment question, requests a new feature, or has a problem, New West Technologies wants to solve it quickly. Partnering with Worldpay for Platforms allows them to do just that and more.

Challenge 

New West Technologies entered the payments space in the early 1990s when retail transactions were more straightforward. “It was just a swipe,” shares Dan King, President of New West Technologies. Their first payment integration was written in 2003 on the Windows Pocket PC platform, enabling real-time authorization and signature capture on terminal devices. As the payment landscape evolved, so did the complexity of payment integrations and processor relationships. Legacy solutions presented issues that New West Technologies couldn’t control, affecting their ability to solve problems in real-time for their customer base. Their desire to be “a trusted advisor”—and more importantly, “a problem solver”—drove New West Technologies to seek a payment solution that kept them in the driver’s seat. When customers called with questions, feature requests, or issues, New West Technologies wanted to respond quickly and confidently, without relying on slow or unresponsive third-party payment partners.  

Solution 

Partnering with Worldpay for Platforms provides New West Technologies with flexible, dynamic payments. Worldpay for Platforms’ referral payments solution, responsiveness, and collaborative spirit empowered New West Technologies to execute faster and deliver payment and financial solutions tailored to the exact needs and wants of their retail customers. Whether a retailer has a new request or a technical challenge, Worldpay for Platforms is quick to provide answers and solutions, enabling New West Technologies to onboard users quickly and confidently. 

Partnership results 

• Rapid issue resolution: New West Technologies gained control over the payment experience, allowing them to quickly address customer issues and requests in real-time.
• Enhanced customer experience: The flexibility of referral payments enabled New West Technologies to tailor their payment solution to fit their merchants’ needs.
• Accelerated user acquisition: Fast execution and reliable support from Worldpay for Platforms allowed New West Technologies to onboard users confidently and efficiently.
• Strategic collaboration: Ongoing partnership with Worldpay for Platforms continues to foster product innovation and enables New West Technologies to stay ahead of industry trends and remain competitive.