Reynolds and Reynolds empowers 2,000 automotive dealerships with seamless payments powered by Worldpay for Platforms

Reynolds and Reynolds is a leading provider of software and hardware solutions for automotive dealerships. With over 2,000 automotive dealerships in their portfolio, Reynolds and Reynolds needed a payment partner who could help them drive operational efficiencies, enhance their customers experience at the point of sale and beyond, and continually innovate to meet the evolving needs of the automotive industry. What seemed impossible was made possible by Worldpay for Platforms.

Challenge 

Reynolds and Reynolds needed a payments partner who could help them streamline their current operations, onboard dealerships efficiently, and had a strategic vision for the future. Partnering with a single payments provider who could drive efficiencies, offer frictionless onboarding, help maintain compliance, provide guidance, and execute on future payments innovation, including solutions like mobile and e-commerce payments, and text-to-pay, was essential to their search. For large-scale dealership management software providers, consolidating payments partners can deliver significant operational advantages for their business and their customers’ business.

Solution 

Reynolds and Reynolds partnered with Worldpay for Platforms to deliver a deeply integrated payment solution to their users. ReyPAY® was integrated into their management software and provides seamless payment processing for over 2,000 automotive dealerships (and counting). This payments integration allows dealerships to accept in-person payments seamlessly from within the Reynolds and Reynolds platform experience. With Worldpay for Platforms referral payments solution, Reynolds and Reynolds consolidated providers, reimagined their payment program, and helped enable their dealerships to offer a better experience for their customers.  

Payments solutioning aside, Worldpay for Platforms continues to work closely with the Reynolds and Reynolds team, maintains open communication, and collaborates on new strategic payments initiatives to keep their software future-focused and customer-centered.

Partnership results 

• Successful user migration and onboarding: Over 550 dealerships were migrated from a previous partner to Worldpay for Platforms, with an additional 1,500 dealerships added since the partnership began in 2020.  
• Creative cost saving strategies for customers: Worldpay for Platforms offered surcharging guidance to help reduce payment processing costs for dealerships, while upholding regulatory compliance. 
• Increased experience and efficiencies: Dealerships reported improved customer satisfaction and operational efficiencies due to Reynolds and Reynolds’ seamless payment solution, ReyPAY. 
• Software stickiness and competitive differentiation: Worldpay for Platforms’ referral payments solution supports Reynolds and Reynolds customer retention goals. 
• Innovation opportunities and roadmap planning: Reynolds and Reynolds continue to work with Worldpay for Platforms on development projects to see how they can integrate new value-based solutions that support their unique users.  

ReyPAY® is a registered trademark of Reynolds and Reynolds.