HubHello

Doing social good is its own reward

How Worldpay for Platforms is helping one of the leading early childhood education and care software providers help others.

This transformation story is one that’s particularly exciting to share because it’s about partnering with HubHello, one of the leading early childhood education and care platforms in Australia.

Founded in 2007, HubHello provides a unique and holistic service system for sharing information across social service ecosystems, leading to improved outcomes for citizen engagement, increased productivity, compliance for services, and improved government oversight.

The SaaS company’s growing line of programs, including HubWorks!, Educate, feedAustralia, Safe, and Thriving Together, currently support more than 6,000 early childhood education and care services and over 200,000 families across the country.

What sets HubHello apart is its dedication to creating software that helps ensure children in Australia, especially the most vulnerable, are taken care of. HubHello aims to do social good through its commercial services by keeping the best interests of children and their families at the heart of everything they do.

Challenge 

As the platform expanded, HubHello wanted to make it easier for families to pay childcare fees while also helping services collect payments more efficiently.

Many services struggled with cash flow, bad debt, and the discomfort of chasing payments from families. Payment administration was a major operating concern, making payments one of the most critical parts of running their businesses.

HubHello initially explored integrating directly with banks, but this approach proved complex and challenging. High fees, fragmented communication across departments, limited technical documentation, and weak API connectivity would have required significant development effort. In addition, HubHello did not want to take on the compliance, operational, and development risks associated with a bank-led solution.

Solution 

To overcome these challenges, HubHello decided to integrate payments directly into its platform using Worldpay for Platforms.

Worldpay for Platforms offered a flexible, modern API solution that allowed HubHello to create a seamless, online payment experience for both families and services. This enabled HubHello to automate payment workflows, remove paper-based processes, and significantly reduce manual effort.

As a result, HubHello became one of the first platforms in its sector to offer fully online direct debit request forms. Previously, services relied on downloadable forms, manual data entry, and physical paperwork. With Worldpay for Platforms, the entire process became digital and automated.

Families can now log in online or via mobile, manage payment methods, make payments, and update details easily. For HubHello, Worldpay for Platforms also removed the burden of managing PCI compliance, card regulations, and merchant due diligence, allowing the team to focus on building and improving their software.

Partnership results 

• Seamless payment automation:
  Payments are now fully digital and automated, eliminating paper-based direct debit processes and manual data entry for services.
• Improved cash flow and reduced risk:
  Services can collect payments more efficiently, stay on top of cash flow, reduce bad debt, and avoid uncomfortable payment conversations with families.
• Lower technical and compliance burden:
  Worldpay for Platforms manages PCI compliance, card regulations, and merchant due diligence, reducing risk and operational overhead for HubHello.
• Stronger platform adoption:
  Families and services benefit from a simple, intuitive payment experience across web and mobile, improving overall satisfaction.
• New revenue and growth opportunities:
  Integrated payments have enabled HubHello to expand into new use cases such as grocery purchasing, educational resources, and future donation functionality for its charity initiatives.