How SMBs are shifting software perspectives on embedded finance capabilities
For software platforms, the clock is ticking. The payment landscape has fundamentally shifted and knowing what your customers truly want has never been more important. The 2025 Merchant Insider Report, based on a comprehensive survey of 500+ small businesses across seven key industries, reveals what users expect from their software platforms and why financial technology integration is now critical for growth and customer retention.
Inside, you'll discover:
- Why 90% of businesses consider embedded finance critical to their operations
- What's driving more than 1 in 5 businesses to seek new software providers
- Why platforms that move fast will lock in customer loyalty while others lose ground
- How to expand beyond payments to meet evolving customer demands