When it comes to technology, and software payment processing, the user experience is everything. Every interaction is inter-connected within a single website, an app, or software powering a business. Payments are a critical piece within that infrastructure.
Customers don’t usually think about payments until something doesn’t work. Software businesses are starting to realise the payment experience must be a core feature in order to ensure their users’ businesses run smoothly and they can efficiently run their business. Embedding payments within your software makes it easier for your users to securely manage payments and you get the benefit of tailoring the experience for your user base.
Further, with the right Embedded Payments solution, you can grow a new revenue stream while strengthening user retention and revenue per user.
User experience is critical for software payment processing
With numerous payment software options available for various industry verticals, software companies must set themselves apart. Ensuring that your software is fit for purpose and makes it easy for your users to run their business is table stakes, so the user experience (UX) must be seamless.
No matter what problem your solution addresses, your users expect an intuitive experience. Features such as thoughtful UX design (including clear iconography and navigation), plus a range of APIs that allow integration with your users’ other business systems, contribute to providing an unrivalled UX. And payments are one more piece to the puzzle.
Payments are essential for a seamless UX
Offering payment processing as a feature of your software is an integral part of providing a market-leading UX. Enabling payments functionality within your software allows you to create a more unified user experience. Once payments are embedded, your partner ensures everything runs so smoothly that your users don’t even know they’re there. The entire payments experience becomes part of the functionality of your software.
When it comes to selecting a payments business model, critical decisions to be made include the level of control and influence you want over the payment experience, onboarding journey and ongoing servicing and support to your client and importantly the payer using the software day to day. In considering how you want to implement and leverage a PayFac-as-a-Service (PFaaS), you need to map the customer's user experience, and their payment options, while the PFaaS handles the core responsibility of underwriting, risk and market compliance.
What to consider before you start embedding payments
When you work with an embedded payments provider like Worldpay for Platforms, you can integrate payments directly into your software through APIs. For your users, the experience is fully white‑labeled—payments are processed seamlessly within your platform, so it looks and feels like your own solution.
However, in the background, your embedded payments provider manages the risk, compliance, and any other administrative tasks and complexities. And because you’ll have an expert local team by your side, the in-house resources required to manage payments are typically minimal. You’ll want to consider that you’ll be marketing, selling, servicing, and managing payments for your user base so here are a few key things that your software company should consider to determine if you’re ready to embed payments.
- Are you prepared to sell payments?
- Are you prepared to invest in sales and marketing teams to meet payments sales and revenue KPIs?
- Are you prepared to manage the needs of your subscriber base?
- Do you have employees that can service payment issues when they arise?
- Are you prepared to dig into compliance and security to help your users understand the importance?
Get software payment processing right with us
Embedded Payments will give your software platform the control and customisation it needs to bring your payment operations in-house while your embedded payments provider manages the administrative and compliance burden. Not only can working with Worldpay for Platforms help you deliver a better UX, but offering Embedded Payments provides more functionality, increasing user retention and lifetime value. At Worldpay for Platforms, our platform and technology is the lead backed by our team that truly brings our solution to life enabling you to truly maximise the value of your software in delivering great commercial and payments user experience outcomes.
If you’re looking for even more information, check out our ebook, A Complete Guide to Embedded Payments. It walks through the three key embedded payment models and what to consider for each. No matter which path you choose, we’ll build a program that suits your software business and your goals.